Leura Fine is the founder and CEO of Laurel & Wolf, an online interior design marketplace. She shares her framework for what founders should expect from venture capital board members.
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“Having the right board members is really critical to the business. They're not going to grow the business. They're not going to make the day to day decisions that they need to. They're not going to create the strategies for us, but having a supportive board who can ask the right questions, find the blind spots, things you may not be aware of and challenge you along the way in the best possible way, I think is very important.”
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More from Leura Fine
AssertionNot checkable as stated
Fine: 99% of people cannot afford traditional interior design fees
“But the reality is, is that 99% of people can't afford interior designers in the way that they've traditionally charged their fees.”
Leura FineApr 21, 2017▶ 4:1820VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf
PredictionNot checkable as stated
Fine: I will not conform to male CEO aesthetics to pitch investors
“I'm not gonna conform to what a male CEO looks like in order to sell my business.”
Leura FineApr 21, 2017▶ 7:0020VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf
Insight
Fine: Select board members with the same care as a spouse
“If someone is going to be on your board, you should probably consider how you select them in the same way that you would consider a partner. In life. Because they're going to be on your board for a really long time.”
Leura FineApr 21, 2017▶ 10:4920VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf
Insight
Fine: Open offices and chat apps do not guarantee effective communication
“Just because two people sit side by side in an open area office and have Slack and have email and have each other's cell phone numbers doesn't mean that they're communicating about the right things at the right time.”
Leura FineApr 21, 2017▶ 13:4920VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf
Insight
Fine: High furniture costs drive repeat room-by-room redecorating cycles
“And then there's the fact that when you move into a space, you're going to go through and you're going to decorate one room at a time because of how expensive furniture is. So people are coming to us and they're typically starting with one of their public spac…”
Leura FineApr 21, 2017▶ 18:0320VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf
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