Aloe Blacc

Founder & CEO, Major Inc. · 1 appearance on the record.

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entertainerfounderinvestor@aloeblacc ↗aloeblacc.com ↗Wikipedia ↗YouTube ↗Instagram ↗

Aloe Blacc is a Grammy-nominated singer-songwriter known for hit singles including "I Need a Dollar" and Avicii's global smash "Wake Me Up". He also works in biotechnology entrepreneurship as the founder of startups Major Inc. and Pepto-ID.

25statements → 7claims → 2claims resolved → 4.04/5average certainty → 1.64/5average debate potential → 4.5/5argument clarity · the sources →

1 supported 1 partly supported 0 contradicted 1 not yet assessed 4 not checkable as stated how the 7 claims stand · each chip opens the sources

3 predictions · 4 assertions · 3 opinions · 10 insights · 4 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Aloe argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Aloe Blacc: Wake Me Up became Spotify's most streamed track
“And it ended up becoming the most streamed song in Spotify history for that time, right?”
Aloe Blacc Feb 18, 2023 ▶ 39:22 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings

Argument clarity: do they answer the question? how? →

4.5 / 5 directness 4.9 · coherence 4.8 · precision 4.3 · compression 3.9

answered every one of 44 assessed questions directly

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

274 words/min while actually speaking · 15.3 um and uh per 1k words · 25.5 false starts per 1k · 39.2% of pauses land inside a clause

Measured by listening to the audio itself: 7,670 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Aloe Blacc said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Aloe Blacc: The music album was invented to boost label profit margins
“When enterprising business empresarios and the music industry recognized that you could fit 12 songs on the same piece of vinyl and the manufacturing costs are the same, they thought, well, we can sell it for 12 times more because the buyer is getting 12 times…”
Aloe Blacc Feb 18, 2023 ▶ 26:10 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Disclosure
Aloe Blacc lets label executives remix songs if his original stays public
“When the song is finished, however, that's when I detach myself from it, and I tell the business people, okay, what do you need to do to make this work? You're like, well, we need to Frankenstein it. Like, go ahead, just make sure that I have my original versi…”
Aloe Blacc Feb 18, 2023 ▶ 27:44 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Disclosure
Aloe Blacc is building a biotech startup and pursuing FDA approval
“So I'm in the business. I'm in the middle of like developing a company, hiring on executives from pharma or biotech and finding advisors and developing a FDA pathway. All of this is brand new to me, but I think it's a worthy endeavor.”
Aloe Blacc Feb 18, 2023 ▶ 51:47 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Disclosure
Aloe Blacc brought music management in-house and ended lawyer retainers
“I shed myself of all of, as much of the infrastructure as possible, like, you know, brought management in-house rather than having a manager, so I can, so I'm in charge, I get to control the time. You know, shed myself of retainers for, you know, lawyers and o…”
Aloe Blacc Feb 18, 2023 ▶ 7:21 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Mastering song structure enables focus on poetry
“When you get it down and you understand the format, you can spend so much more time on the beauty of the poetry.”
Aloe Blacc Feb 18, 2023 ▶ 14:44 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Songwriting with professionals takes four hours maximum
“And you, when you're working with a professional, it happens in four hours. When you're not, you've got to come back the second day or the third day to finish things up.”
Aloe Blacc Feb 18, 2023 ▶ 14:58 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Creators cannot predict which songs will become hits
“You can't determine what's going to be a hit”
Aloe Blacc Feb 18, 2023 ▶ 18:41 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Regular release schedules are required to win streaming algorithms
“You need to be putting music out regularly so that the algorithm is, is favoring you, so that new audiences can see, find your old music and learn about your new music.”
Aloe Blacc Feb 18, 2023 ▶ 25:03 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Aloe Blacc: Commercial incentives will continue shaping how artists compose music
“I think what will happen is we will continue to make music based on how it can be sold, because there are Dominating factors coming from the industry.”
Aloe Blacc Feb 18, 2023 ▶ 26:55 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Opinion
Aloe Blacc: Sia figured out the ideal solution for personal anonymity
“When Sia came out, I was like, dang, she really figured it out.”
Aloe Blacc Feb 18, 2023 ▶ 31:09 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Assertion Partly supported
Aloe Blacc: Avicii pioneered live instrumental sets at EDM festivals
“Tim made a huge decision in his career to not do what everyone else did with lasers and cannon you know, confetti cannons and smoke and half-naked girls dancing on the stage. He brought real musicians and real vocalists on stage with him, which was, nobody els…”
Aloe Blacc Feb 18, 2023 ▶ 37:34 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Assertion Supported
Aloe Blacc: Wake Me Up became Spotify's most streamed track
“And it ended up becoming the most streamed song in Spotify history for that time, right?”
Aloe Blacc Feb 18, 2023 ▶ 39:22 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: People use the internet to win arguments, not change minds
“And the internet is a place where people don't go to lose. People go to the internet to win. They go to win their argument. You're not going to change people's minds, right?”
Aloe Blacc Feb 18, 2023 ▶ 40:10 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Opinion
Aloe Blacc: Music industry favors youth over mature songwriting themes
“So the music industry is, for all intents and purposes, a young, young person's sport and arena. We don't get a plethora of songs that are about maturation, right? We don't get songs from our best songwriters as they're growing older into the years talking abo…”
Aloe Blacc Feb 18, 2023 ▶ 41:55 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Biotech VCs prioritize execution teams over great ideas
“They're not really worried about your idea. You could have the greatest idea in the world. Who's your team, right? Who's going to take this from a dream to an actual product on the shelf and who's going to return my money.”
Aloe Blacc Feb 18, 2023 ▶ 52:41 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Prediction Open · timeframe Dec 2028
Aloe Blacc: Biotech startup will reach Phase 3 trials by 2028
“What I am really interested in doing is, first of all, my company is going to be either already With a project, product on the shelf, or very, very close, like phase three trials and success with lots of investment.”
Aloe Blacc Feb 18, 2023 ▶ 59:54 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
What-if
Aloe Blacc: I would not have pursued music without EY layoff
“Nah, no way. If I was still at Ernst & Young, if I was still business consulting, I'd continue through that pathway. I'd probably have left Ernst & Young to go to work for one of the companies that maybe we were consulting for probably would have made my way u…”
Aloe Blacc Feb 18, 2023 ▶ 3:30 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Aloe Blacc brought phone lyrics to the Wake Me Up writing session
“Like, when I wrote Wake Me Up, I brought my best to the room, right? I brought the best lyrics I had in my phone at the time to the session.”
Aloe Blacc Feb 18, 2023 ▶ 16:51 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Incubating songs over time allows them to rewrite themselves
“You spent, you let the song incubate for a day, two, maybe a week, maybe a month, could be a year, And by the time you come back to it almost rewrites itself.”
Aloe Blacc Feb 18, 2023 ▶ 19:33 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Kids requesting song replays validates its quality
“And then I'll play it in the car when I drop my kids off at school, and if they love it, they'll ask for it the next day, or they'll ask for it when I pick them up. They'll say, can you play the new song again? And then I'll know I have something really specia…”
Aloe Blacc Feb 18, 2023 ▶ 21:48 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Aloe Blacc intentionally ensures audiences recognize his voice over his face
“I need to figure out how to make my songs perceive me. I need to figure out how to make sure that people know my voice, not my face. And that's what I've been kind of doing.”
Aloe Blacc Feb 18, 2023 ▶ 30:53 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc shares AIM framework for high-impact songwriting
“What I've found that I do mostly is what I call aim. It stands for affirmation, inspiration, and motivation. These are songs that will hopefully be the soundtrack to you living your best life or motivating you to achieve the impossible goal.”
Aloe Blacc Feb 18, 2023 ▶ 32:21 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Insight
Aloe Blacc: Effective storytelling induces a flow state in listeners
“That's what a story will do. It draws you in, and it keeps you there, and it's almost like the artist was probably in flow state when they wrote it. If they can get you into flow state where you forget about everything else. Dude, that's magic.”
Aloe Blacc Feb 18, 2023 ▶ 16:05 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Aloe Blacc carved out a music niche to limit constant touring
“Rather than having to tour all the time, I have carved a niche out of the industry so I can stay home more often than not.”
Aloe Blacc Feb 18, 2023 ▶ 5:14 Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | 20VC #979 · 20VC with Harry Stebbings

Show 1statements(1 left)

Appearances (1)

EpisodeDateSpeaking time
Aloe Blacc: The Secret to Songwriting & Storytelling; Working w/ Avicii on “Wake Me Up” | Feb 18, 2023 40m
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