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every year anyone Harry Stebbings 9Zaria Parvez 7Erik Allebest 2Tomer Cohen 1Tim Ferriss 1Luke Harries 1Alex Schultz 1

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20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs Jan 11, 2026 · 2 mentions

  • ▶ 31:38 Luke Harries Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on…
  • ▶ 42:01 Harry Stebbings I also always think that just because you focus on one channel, speaking, say, at events, doesn't mean you can't go multi-channel with that, and so I would be like, hey, how do we get video editors to go to every single thing that he does,…

20VC: Tim Ferriss: Why I Walked Away From Angel Investing After Uber | How I Accidentally Lost $150 Million | Money Fixed My Problems—Then Made Me Miserable Oct 31, 2025 · 1 mention

20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader Sep 5, 2025 · 1 mention

  • ▶ 52:48 Alex Schultz Fine, some of that was either hiring in the pandemic, but a ton of it was also like, we hit this air gap where we were doing exactly the right thing of bringing in this new field of reels, or shorts as YouTube call it, or whatever, but we…

20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries May 23, 2025 · 1 mention

  • ▶ 43:05 Harry Stebbings Focus on one channel, speaking, say, at events, doesn't mean you can't go multi-channel with that, and so I would be like, hey, how do we get video editors to go to every single thing that he does, get him speaking for, I don't know, 10 a…

Guillaume Moubeche, lempire Founder: Bootsrapping to $30M ARR Through Content & Brand | E1238 · 20VC with Harry Stebbings Dec 13, 2024 · 1 mention

  • ▶ 44:43 Harry Stebbings Do you do content repurposing when you think about creating videos for TikTok, for YouTube shorts, you name it.

Erik Allebest: Scaling to $100M Revenue, 150M Members and 700 People, All with No Vc Funding | E1113 · 20VC with Harry Stebbings Feb 7, 2024 · 2 mentions

Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings Jan 19, 2024 · 9 mentions

  • ▶ 17:38 Zaria Parvez Um, but right now we're focusing a lot on TikTok reels and shorts. 6 times in the scene
  • ▶ 22:37 Harry Stebbings Uh, my question is, we, we also had, um, YouTube, um, shorts.
  • ▶ 32:36 Harry Stebbings We do four posts a day across channels, Instagram reels, YouTube shorts, TikTok, they're each individually customized.
  • ▶ 47:41 Zaria Parvez But right now we're kind of at a rough patch, like with our content, like we're trying to figure out how to like go on YouTube shorts, how to make things viral and being able to kind of remove the personal and take the critical feedback…

Brian Balfour: Startup Growth Secrets from HubSpot; Distribution Stratagies; Impact of AI | E1049 · 20VC with Harry Stebbings Aug 16, 2023 · 1 mention

  • ▶ 37:48 Harry Stebbings And what I mean by that is like, I was with a company this morning, an enterprise company, and they've actually got a really impressive short form video, uh, execution, and they've done amazingly well on TikTok and YouTube Shorts, but…

Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings Aug 14, 2023 · 2 mentions

  • ▶ 43:21 Harry Stebbings You need Instagram shorts, you need, sorry, you need YouTube shorts, you need Instagram reels, you need TikToks, you need podcast episodes, you need blog posts, you need Twitter threads, you need to be everywhere because attention is… 2 times in the scene

Tomer Cohen: Why LinkedIn Stories Failed; How LinkedIn's Feed Was Born; AI Startups | E1019 · 20VC with Harry Stebbings May 27, 2023 · 1 mention

  • ▶ 30:18 Tomer Cohen I think what we saw with stories that there was a construct that people bought around, you know, people were really excited about expression that worked really well in Instagram, in Snapchat, uh, works really well with shorts, um, as well.

Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings Jan 20, 2023 · 1 mention

  • ▶ 38:43 Harry Stebbings TikTok has created this rise that's been unprecedented, but it's, you know, parallel with YouTube shorts, Instagram reels.
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