Yoast, every mention

Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings Apr 12, 2023 · 22 mentions

• ▶ 0:34 Harry Stebbings So you started the Yoast SEO plugin as a hobby. 6 times in the scene
• ▶ 4:18 Joost de Valk I mean, there was no plan to, to sell the company. 4 times in the scene
• ▶ 8:39 Joost de Valk And what I said, we have relatively few people compared to the number of people using EOS SEO.
• ▶ 8:54 Joost de Valk Uh, I mean, at its peak, Yoast was a fifteen million euros a year revenue when we sold.
• ▶ 12:46 Joost de Valk If I were to just do that, if I, if I'd been the only one building your SEO, then we would have only optimized for SEOs and for, for developers who want very specific niche features all the time to do very specific things.
• ▶ 14:00 Joost de Valk So, um, I think the thing that, the fine line that I've always tried to do with Yoast is that we, we did the things automatically that the lovers and that like the really geeky SEOs really liked.
• ▶ 16:52 Harry Stebbings When you look at kind of the product journey of Yoast, what do you think was the single biggest kind of product mistake, and what did you learn from it? 2 times in the scene
• ▶ 23:36 Joost de Valk That also means that the quality, the output of what it is that you, I mean, when you sell Yoast, it's what you sell as a brand. 2 times in the scene
• ▶ 37:42 Harry Stebbings So Yoast, Yoast SEO for everyone. 3 times in the scene
• ▶ 44:17 Harry Stebbings I get you, but then, like, I use Yoast as a plugin, and it's like, hey, you need to use your keyword more times throughout the, throughout the text, and I'm like, well, it looks really weird to say, uh, and, uh, it's just, like, ridiculous…