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Yoast

includes Yoast SEO, Yoast SEO Plugin

6 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 12, 2023 by Joost de Valk · said 22 times in 1 episodes since 2023 · across every show →

Mentions by year, the whole family

brought up most by Harry Stebbings (12), Joost de Valk (10)

tap a year for its mentions
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0112023episodes it came up in
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2023 22 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Yoast, oldest first

Apr 12, 2023
Assertion Supported
Yoast reached one million active users as a free hobby plugin
“Is that the plugin became really big, so it had like a million users. WordPress was growing quite fast, and I suddenly had on this free plugin that I built as a hobby, a million users, and I was spending way too much time supporting it.”
Joost de Valk Apr 12, 2023 ▶ 2:35 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023 positive
Assertion Supported
Joost de Valk: Yoast powers 13M websites with ~120 employees
“In terms of, or any more, it's not, it's a hundred people, but if you look at, like, thirteen million websites having a 120 or so people is really not all that much people, right?”
Joost de Valk Apr 12, 2023 ▶ 6:52 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023
Disclosure
De Valk: Yoast reached €15M annual revenue across 11M sites at peak
“I mean, at its peak, Yoast was a fifteen million euros a year revenue when we sold. That's not a whole lot of money compared to the eleven million sites that we were running on at that time.”
Joost de Valk Apr 12, 2023 ▶ 8:54 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023
Disclosure
Joost de Valk: Yoast never spent money on ads before its acquisition
“So that's one of the funny things when you start selling your company, people start asking for things like your cost of acquisition per customer, and we were like, we never spent any ads, so it, ah, how, how would you calculate this?”
Joost de Valk Apr 12, 2023 ▶ 38:59 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023
Insight
Joost de Valk: Headcount is the only major cost in plugin businesses
“The funny thing about our sort of business is that you, the only cost that you really have is people.”
Joost de Valk Apr 12, 2023 ▶ 5:15 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
Apr 12, 2023
What-if
Joost de Valk: Had Yoast planned for acquisition, he would have hired less
“Had I known in the beginning that we'd be selling the company at some point, and how this all would go, I might have hired a bit less people”
Joost de Valk Apr 12, 2023 ▶ 6:09 Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
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