Threads

“We will build over time, I think, a graph sync option. So if you want Just to have the same graph, you can, and we can make sure that stays in sync for you.”

“So it'll be, the two things I'll focus on most for the next year will be the creator community, specifically, not only how many of them use the app, but how many of them share the app as a place for their creativity, and then retention for the average user.”

“We weren't going after tech, we weren't going after news, we weren't going after politics. We were focused on musicians. We're focused on fashion. We're focused on athletes. We're focused on beauty”

“Months, many months, minimum.”

“I care every bit about, every bit as much about making sure that the, even, maybe even more, that the platform is culturally relevant than the, sort of, the big number of users.”

“Like, for instance, on Threads, he was the one who was like, you guys should just try to build a separate app. And we were really trying to figure out a way to do it in the main app, because it seemed like It would be much more likely to succeed, and he was by…”

“No. We talked about it, but no.”

“And I think that's, it is no way it would have been as successful if you had to bootstrap the graph from scratch.”

“The team really properly formed a little less than five months ago, or five months ago. We started working on it a little before, but the team didn't really form properly until maybe five months ago. Dozens. Fifty-something engineers. Three PMs, three designer…”

“I would say threads does not work. Maybe it teases along at five million DAU with hardcore small numbers. And I would say Twitter has modest growth to Two 75, 300 with election spikes.”

“I made a bet that they would have less than a million users in a year. And I put 10 K on it.”

“And I think the challenge here with threads was, on day one, if you're completely porting over the graph, it's very hard for someone to suddenly say, hey, now I'm gonna, I wanna start from zero and become really large on threads. Because already the game is ri…”

“As three inveterate Twitter junkies here, we know what the action is, and it ain't on threads, okay?”