Super Bowl

6 statements across 4 episodes · 4 bullish · 0 bearish · 4 people on the record · first statement Jul 13, 2015 by Jonathan Libov · said 80 times in 31 episodes since 2015 · across every show →

Mentions by year

brought up most by Harry Stebbings (43), Omer Shai (8), Alexis Ohanian (5), Ryan Smith (3), Mike Cannon-Brookes (3), Mike Cessario (2), Keith Rabois (2), Cliff Weitzman (2)

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2026 49 mentions in 8 episodes 6 per episode
2025 3 mentions in 2 episodes 2 per episode
2024 7 mentions in 4 episodes 2 per episode
2023 7 mentions in 5 episodes 1 per episode
2022 3 mentions in 3 episodes 1 per episode
2021 3 mentions in 1 episode
2020 3 mentions in 3 episodes 1 per episode
2019 1 mention in 1 episode
2017 2 mentions in 2 episodes 1 per episode
2016 1 mention in 1 episode
2015 1 mention in 1 episode

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Everything said about Super Bowl, oldest first

Jul 13, 2015 positive
Insight
Visual Win-Probability Graphs Convey Game Dynamics Better Than Box Scores
“If you look particularly like at the past Super Bowl, which had a lot of wild swings, you get a visual graph of the game Which really tells the story of the game in a way that the score, the box score doesn't. You actually get a really quick visual snapshot of…”
Jonathan Libov Jul 13, 2015 ▶ 12:54 20 VC 053: Inside Union Square Ventures with Jonathan Libov @ Union Square Ventures
Dec 1, 2017
Assertion Supported
GoldieBlox was the first small business to air a Super Bowl ad
“In 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit, to become the first ever small business to air a commercial during the Super Bowl.”
Harry Stebbings Dec 1, 2017 ▶ 1:08 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Dec 9, 2022 bullish
Assertion Supported
Pittman: iHeart Music Awards doubles Super Bowl social impressions
“When we do the iHeart Music Awards, we get twice, twice the social impressions of the Super Bowl or the Grammys.”
Bob Pittman Dec 9, 2022 ▶ 40:37 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
Jan 31, 2026 neutral
Assertion Supported
Wix paid $4.8M plus network commitments for its first Super Bowl ad
“4.8 at eight max spends. When you are buying a Super Bowl commercial, you are paying for the airtime of during the Super Bowl, an addition of max spends that you need to invest during the year on the network that have the right for the Super Bowl.”
Omer Shai Jan 31, 2026 ▶ 10:07 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Insight
Omer Shai says Super Bowl ad ROI comes from pre-game PR activities
“I believe that there are tons of opportunities at the two weeks before the game day. To do a lot of marketing activities around the creative, around the PR, around the 62nd, the 30 seconds, what kind of activities you allow to do around the spot.”
Omer Shai Jan 31, 2026 ▶ 8:53 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Prediction Held up
Wix's upcoming Super Bowl ad will feature the product without celebrities
“And in our spot this year, the product is going to be in the central. Ok, so we are not going to have celebrity. We are not going to have a lot of hoo-ha special. We are going to have a product. And you are going to see how other people using the product. It's…”
Omer Shai Jan 31, 2026 ▶ 11:42 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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