Substack

“There are people who subscribe to 25 sub-stacks.”

“I think, you know, bundle economics are very real. That's definitely a thing that will become interesting.”

“COVID has just accelerated that pre-existing trend. And that's something that's not gonna, you're not gonna turn back time on that after that happens.”

“A system where people are paying directly to writers they trust is going to create better, more trustworthy content, more trustworthy relationships, more valuable culture at the end of the day than a system where people are trying to like game the engagement a…”

“The trick is that you have to do it intelligently. You can't come in and impose bundles on people, because then it kills that golden goose of the direct relationship between readers and writers.”

“People are willing to pay more to subscribe to one writer on Substack than they'll pay for, like, Netflix, because this sort of relationship that they've built up over time reading somebody has so much value to them.”

“Our emphatic advice to writers is take your best stuff, take your most impactful stuff, and publish that for free.”

“I believe that it's sort of massively too little and that the ecosystem we have for a Funding creators, and a lot of it is valuing and funding creators, but really the net thing is funding creators in such a way that it causes great work to be done, that it ca…”

“No, I think that's exactly right. I mean, I think this is the thing you get when the internet creates kind of a global marketplace for things is you want to be the best in the world at something. And that either means being the best in the world by being reall…”

“I think if you look at what happened with Substack, to just take a second to look at that business, and it's a wonderful product, a wonderful founding team, and they're much more competitive with, say, Medium. And we don't necessarily look at them as competito…”

“You get amazing companies like Substack and Patreon and other creator-led companies that allow the creator to make more money than they could in these bloated institutions.”

“And so I very much believe that we've entered a time where it's very difficult to say what you believe, and that's why these narrow communities and these, you know, whether it's a Substack newsletter or whether it's a signal channel where you can talk to a sma…”

“And I would expect that business model to have a leaky bucket at the top or at best get margin compressed at the top. So you have the best, like the people that have the most distribution that are the best for the platform from marketing perspective, dramatica…”

“So one company that I would have loved to invest in a long time ago, which we didn't at Lightspeed, we met them a few times and I think we could never really wrap our head around Kind of price. Also at the time where they fit in the market. Now I think with th…”

“And I think no company, maybe other than X, has done a better job of that than Substack.”