RXBAR, every mention
14 scenes · ← back to RXBAR
tap a year for its mentions
every year anyone Peter Rahal 15Harry Stebbings 11Ryan Caldbeck 1
Verbatim, from the transcripts: the passages where RXBAR comes up
20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal
- ▶ 0:31 Harry Stebbings He founded RxBar before, taking it from his mum's basement with a ten-k start, growing it into a household brand, and then selling it to Kellogg for six hundred million dollars. 2 times in the scene
- ▶ 4:59 Harry Stebbings If we start on the Rx journey, I've been stalking the shit out of you.
- ▶ 8:20 Harry Stebbings The truth is, dude, now most people who buy RX bars don't give a shit about egg whites. 2 times in the scene
- ▶ 9:07 Harry Stebbings Do you think you have a much stronger point of view because you're much more confident now having sold RS and been successful?
- ▶ 21:46 Harry Stebbings I do just want to go back to RX because I can jump around so much, but so we're scaling up and things are working really well.
- ▶ 22:32 Harry Stebbings What did you learn about pricing from RS bars?
- ▶ 28:02 Peter Rahal And so when I, when we launched David, we got a lot of criticism from sort of people that were maybe fans of RX bar or expected RX bar two point O. 2 times in the scene
- ▶ 33:04 Peter Rahal So if you're looking at processed food, like an RX or a David protein would be processed. 2 times in the scene
- ▶ 34:57 Peter Rahal RX bars were like really bad on, on plasticizers. 5 times in the scene
- ▶ 36:02 Peter Rahal I was the CEO of our X bar, but then I was also a shareholder. 3 times in the scene
- ▶ 38:23 Peter Rahal So our design, that famous design of our X-Bar, really was a constraint on where we could innovate. 3 times in the scene
- ▶ 50:06 Harry Stebbings Did you find it hard selling Rx because it's such a big part of your identity for many years 2 times in the scene
- ▶ 55:54 Harry Stebbings What's the biggest mistake at RX bar that you won't repeat with David?
20VC: Ryan Caldbeck on Why The Business Model of VC is Broken, Who is To Blame, How The Best Funds Will Use Data Intelligently Moving Forward & Whether We Are In A Consumer Bubble Or Not?
- ▶ 23:32 Ryan Caldbeck RX Bar, a snack bar, raised 10,000 dollars to sell for six hundred million dollars to Kellogg's.