Quizlet

includes Quizlet Live

5 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Sep 20, 2024 by Phil Carter · said 25 times in 3 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Phil Carter (17), Harry Stebbings (5), Ed Cooke (2), Albert Wenger (1)

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every mention, scene by scene, with the transcript →

Everything said about Quizlet, oldest first

Sep 20, 2024
Assertion Not checkable as stated
Carter: Quizlet's content creation metrics were higher in UK than US
“All of our content creation metrics in the UK, metrics like what percentage of teachers and students become content creators and how many pieces of content does each of those creators create? Those metrics were actually higher in the UK than in the US, which k…”
Phil Carter Sep 20, 2024 ▶ 17:00 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
Sep 20, 2024
Assertion Not publicly verifiable
Phil Carter: SEO drove over 70% of Quizlet's growth
“With that context SEO was driving more than 70% of Quizlet's growth and had been for some time.”
Phil Carter Sep 20, 2024 ▶ 16:10 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
Sep 20, 2024 positive
Assertion Not checkable as stated
Carter: Quizlet Generated 95%+ of User Acquisition Organically via SEO
“Quizlet that's, you know, 95% plus organic acquisition through SEO and word of mouth”
Phil Carter Sep 20, 2024 ▶ 4:06 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
Sep 20, 2024
Insight
Carter: Organic Apps Suit Freemium While Paid Acquisition Requires Hard Paywalls
“You do see a lot of correlation between companies with lower price points and organic acquisition strategies like Quizlet going more freemium. And companies with higher price points that are much more dependent on paid advertising for subscriber acquisition go…”
Phil Carter Sep 20, 2024 ▶ 57:35 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
Sep 20, 2024 positive
Disclosure
Phil Carter: Quizlet hedged summer seasonality via international growth
“As you expand internationally, you can offset some of the seasonality. And so that was one of the biggest things I worked out at Quizlet was international expansion. And we did start to see some hedging on that seasonality as we got more users in Asia or in La…”
Phil Carter Sep 20, 2024 ▶ 1:12:10 Phil Carter: Growth Loops, CAC + LTV Benchmarks, Pricing, Discounts, Paywalls... | E1204 · 20VC with Harry Stebbings
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