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PLG motion

4 statements across 4 episodes · 0 bullish · 2 bearish · 4 people on the record · first statement Sep 14, 2022 by Eleanor Dorfman · across every show →

Everything said about PLG motion, oldest first

Sep 14, 2022
Insight
Startups must choose between PLG and enterprise sales at $100M ARR
“I think that works from zero to a hundred million roughly. And I think once you hit around a hundred million, You need to start to pick a lane a little bit more because by that stage, your buyer has likely changed.”
Eleanor Dorfman Sep 14, 2022 ▶ 12:37 Eleanor Dorfman: How We Scaled Retool to $50M ARR; Red Flags for Sales Hires | 20VC #925 · 20VC with Harry Stebbings
Feb 21, 2023 negative
Insight
Lawryk: Product-led growth models inherently lack early value-based selling
“One of the deficiencies of a PLG motion is that, you know, value isn't really necessarily rooted in the sales process early on.”
Zach Lawryk Feb 21, 2023 ▶ 16:59 Zach Lawryk: The Ultimate Guide to Sales Engineering | E980 · 20VC with Harry Stebbings
Feb 14, 2024 negative
Insight
Gonto: Blank dashboards without onboarding destroy PLG first impressions
“For example, you don't do any onboarding and you just drop them in a blank, like blank dashboard with no data, even though it should have data. That is always like a very bad impression. You can't get out of that.”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 18:48 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
May 2, 2025
Insight
Marable: Early-Stage Startups Must Choose Between Enterprise or PLG Motions
“I'm not a technologist, and this is my first time in a startup, but in my humble opinion, I would say you would need to focus on one or the other.”
Reggie Marable May 2, 2025 ▶ 22:25 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI
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