playbook

4 statements across 4 episodes · 0 bullish · 0 bearish · 4 people on the record · first statement May 6, 2022 by Jason Lemkin · across every show →

Everything said about playbook, oldest first

May 6, 2022

Insight

Lemkin: 10x early SaaS sales reps differentiate by adapting their playbook

“What makes them Tenex, and it took me a long time to figure this out, they can change their playbook. 90% of sales reps, and this works out the bigger you get, they sell exactly the same way.”

Jason Lemkin May 6, 2022 ▶ 14:25 20VC: Why the Traditional Seed Fund Model No Longer Works, Why Multi-Stage Funds Investing at Seed Bring Signaling Risk but also Less Pressure, The One Criteria All Potential Sales Hires Need to Have and The Clear Signs of 10x Sales Hires with Jason Lemki

May 25, 2022

Insight

Wait for 20 ramped AEs before building a repeatable sales playbook

“I don't think you create that playbook until you have at least 20 ramped AEs.”

Oliver Jay May 25, 2022 ▶ 7:17 Oliver Jay: How To Create and Execute a World-Class Sales Playbook | 20VC #889 · 20VC with Harry Stebbings

Mar 8, 2024

Insight

Cassidy: VP of Sales Should Write Final Playbook, Not Founders

“Ultimately, the playbook the in ink should probably be written by the VP of sales, but yeah, you should have a, you know, sort of a loosely built playbook as a founder.”

Brendon Cassidy Mar 8, 2024 ▶ 14:14 Brendon Cassidy: Why You Should Never Hire Someone You Do Not Know in Your First Five Hires | E1124 · 20VC with Harry Stebbings

May 2, 2025

Insight

Marable: Copy-Pasting Sales Playbooks Into New Companies Fails

“I learned the hard way that coming to a new company with a playbook doesn't work.”

Reggie Marable May 2, 2025 ▶ 6:22 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI

playbook

Everything said about playbook, oldest first

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