StarZero All shows Try the podcast clipper →

Omer Shai

11 statements across 1 episodes · 4 bullish · 4 bearish · 1 people on the record · first statement Jan 31, 2026 by Omer Shai · said 1 times in 1 episodes since 2026 · across every show →

On the record as a speaker too: Omer Shai's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (1)

tap a year for its mentions
0011112026episodesmentions
0112026episodes it came up in
000.50.5112026episodesmentions per episode
2026 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Omer Shai, oldest first

Jan 31, 2026 positive
Assertion Not checkable as stated
Wix marketing gets an unlimited budget if they maintain 11-month payback
“And we are saying, okay, we are comfortable and TRI of, let's say, 11 months or 12 months, something like that. And if I'm keeping the TRI on 11 months, I have unlimited budgets.”
Omer Shai Jan 31, 2026 ▶ 16:57 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026
Disclosure
Wix replaced its nine-year marketing measurement framework in three days
“I think eight to nine years, and I did some tests with my team that I saw different indication for something that I preached for nine years, and I changed the way that we are measuring everything in three days after I saw those indications.”
Omer Shai Jan 31, 2026 ▶ 28:38 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 negative
Disclosure
Wix CMO Omer Shai spent $500,000 on a voiceover he calls stupid
“I paid half a million dollar for the voiceover. It was fucking stupid idea that I had.”
Omer Shai Jan 31, 2026 ▶ 0:20 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Assertion Not checkable as stated
Omer Shai says AI reduced marketing campaign iteration from months to days
“The timeframe to create something is getting shorter and shorter and shorter without hurting the results. So you still see some, you know, AI spots that you wish could be better. Especially with, when you implement human insight, but inform five months in a ye…”
Omer Shai Jan 31, 2026 ▶ 49:39 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 negative
Opinion
Wix CMO Omer Shai says optimizing for overall conversion rate is stupid
“It's like going after conversion rate as a matrix. Think how stupid it is to go after conversion rates.”
Omer Shai Jan 31, 2026 ▶ 22:45 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 neutral
Opinion
Omer Shai says only companies like Apple can market without product focus
“Apple is one. It's a company, right? And we can talk about, let's say, 10 more, not in the level of Apple, that can tell a story like that. And all the others, other, and eventually... Need to play different game ball.”
Omer Shai Jan 31, 2026 ▶ 38:51 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 neutral
Insight
Wix CMO Omer Shai expects a 30% success rate on marketing initiatives
“When you're doing 10 things, you can be amazingly well in three things. Another three are going to be okay. And in four, you're going to fail.”
Omer Shai Jan 31, 2026 ▶ 0:04 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 negative
Disclosure
Wix CMO Omer Shai has never used customer lifetime value metrics
“I never used lifetime value.”
Omer Shai Jan 31, 2026 ▶ 0:02 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Prediction Not checkable as stated
Omer Shai predicts top marketing performers at Wix will be AI-first
“And this is the reason that the people that I think are going to be major key players, A players, A++ players in my team are going to be AI first people.”
Omer Shai Jan 31, 2026 ▶ 50:06 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Opinion
Wix CMO Omer Shai advocates hiring marketers with zero prior marketing knowledge
“We need to go back to the roots of bringing people with zero knowledge about marketing.”
Omer Shai Jan 31, 2026 ▶ 36:48 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 negative
Insight
Omer Shai says brands make a mistake by omitting the product
“They're afraid to put the product in the center. There are so many emotions, or funny, and you know, in general, it's tricky to tell a story right now in the world, and not to hurt someone. You know, let's be honest, the world is so divided. That you're really…”
Omer Shai Jan 31, 2026 ▶ 37:32 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more