Omer Shai says brands make a mistake by omitting the product
Omer Shai · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · Jan 31, 2026 · at 37:32
Omer Shai is the Chief Marketing Officer at website builder platform Wix, discussing corporate storytelling mistakes on the 20Growth podcast.
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“They're afraid to put the product in the center. There are so many emotions, or funny, and you know, in general, it's tricky to tell a story right now in the world, and not to hurt someone. You know, let's be honest, the world is so divided. That you're really afraid to tell any story because someone can be offended or to understand it in a wrong way. But in general, people will go down on you because you put the product in the center and you didn't say something bigger than that. Why? Eventually people are coming to you to use the product, ok?”
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