Monster Energy

also referred to as: monster

3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 20, 2023 by Mike Cessario · said 10 times in 4 episodes since 2015 · across every show →

Mentions by year

brought up most by Mike Cessario (7), Harry Stebbings (1), Fabrice Grinda (1), Adam Grenier (1)

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Everything said about Monster Energy, oldest first

Jan 20, 2023
Assertion Supported
Monster Energy secretly gave Warped Tour bands water in Monster cans
“They made cans of monster that looked exactly like monster, but it just had water in it. And they would give that to the bands to drink. It was not for sale.”
Mike Cessario Jan 20, 2023 ▶ 2:47 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
Jan 20, 2023 bullish
Prediction Open · timeframe Jan 2028
Liquid Death aims to become a multi-billion dollar beverage-entertainment hybrid
“I like to think that we're, you know, Not that far off from what you see in a brand like Monster or Red Bull, you know, just a, you know, much bigger brand known for sort of blurring the lines between being an entertainment company and a beverage brand. Like, …”
Mike Cessario Jan 20, 2023 ▶ 1:00:48 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
Jan 20, 2023
Assertion Not checkable as stated
Monster Energy's core buyers are truck drivers, not extreme action athletes
“The core monster customer who buys the most monster are not skateboarders and action sports athletes and all these people that. You see in their marketing, it's, you know overweight guy outside of Riverside who drives a truck or something like that.”
Mike Cessario Jan 20, 2023 ▶ 19:06 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
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