Matt Lerner
22 statements across 1 episodes · 8 bullish · 2 bearish · 1 people on the record · first statement May 31, 2024 by Matt Lerner · said 3 times in 3 episodes since 2015 · across every show →
On the record as a speaker too: Matt Lerner's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Harry Stebbings (3)
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2017 1 mention in 1 episode
2016 1 mention in 1 episode
Everything said about Matt Lerner, oldest first
May 31, 2024 positive
Lerner: Weekly growth meeting cadences drive the pace of experimentation
“And on the other hand, because it's a weekly cadence, it pushes the pace. You're like, we have our meeting on Monday. I need to have my experiments done by then. And, you know, the cadence of experimentation and learning is critical.”
May 31, 2024 positive
May 31, 2024
Lerner: There are only six primary customer acquisition channels available
“So it's kind of a false distinction, but there's really only like six channels in the world. If you think about how are the ways you find out about stuff, You hear from a salesperson, some partner brings you in to enable you to do something, you see some ads, …”
May 31, 2024 positive
May 31, 2024
May 31, 2024
Lerner: Screen growth hires for sociability to secure cross-team resources
“Like, you know, when I was hiring these brilliant scientists, the other trait I was screening for was sociability. And people who could just go make friends with the engineers, and the data scientists, and everybody, and just get stuff from people who didn't r…”
May 31, 2024
May 31, 2024 positive
Lerner: Startups can test 12 value propositions in a week for $500
“In a week for 500 bucks, you can just test a bunch of ads. So you have one ad design and six different now you can headlines and you show it to like a lookalike audience or highly selected target that looks like your customers. And these ads won't be profitabl…”
May 31, 2024
May 31, 2024 positive
May 31, 2024 positive
Lerner: Removing restrictive job filters enables effective inbound startup hiring
“I've actually found, even when I worked for kind of unknown startups, the general broad inbound Tends to work. I find the mistake people make is that they apply too many filters to the search, right? You know, you write the job spec, and the recruiter's like, …”
May 31, 2024
Lerner: Ask employees how their work impacts the North Star metric
“If you tell people things, they may or may not listen, but if you ask them questions, it forces them to think. So once I have it, explain the North Star to the whole team, I have each manager go around and ask each person, explain to me how your work impacts t…”
May 31, 2024 negative
Lerner: Paid acquisition below $100M ARR should only be for testing
“So first of all, I think the exception on paid below a hundred million in ARR is it's a good way to get eyeballs quickly for testing. So it's a good way to validate stuff quickly, but it shouldn't obviously be the crux of your growth early on.”
May 31, 2024
May 31, 2024
Lerner: Startups should pivot North Star metrics when value delivery shifts
“In the beginning, sometimes before product market fit, you're just still figuring out how you deliver value to customers. And when you learn that actually it's something fundamentally different, Then you might want to change your North Star.”
May 31, 2024 negative
Lerner: Working at a successful startup doesn't prove you caused its success
“I think the biggest mistake early on in hiring is just being, you know, dazzled by the names on a CV and where you've worked in the past and what you've done. And I think I already said I have very little use for experience. And if you worked for a successful …”
May 31, 2024
Lerner: Early-stage startups must turn the entire company into the growth team
“So in an early stage startup, I think there just comes a point where your company becomes the growth team, right? Like you go through fundraising, you go through building your product, and sort of the eye of Sauron turns, and it's like time to do growth, becau…”
May 31, 2024 positive
Lerner: Scientists excel in startups due to intellectual humility and curiosity
“Scientists are always aware of what they don't know. Unlike, you know, most people in most jobs, you're just always, you're wrong all the time. You're at these, you see these big gaps in humanity's understanding of whatever your discipline is. And you've got t…”
May 31, 2024 positive
Lerner: Growth teams require at least one to two in-person days weekly
“I think there needs to be a part of it that's in person. A lot of it is really solitary, a lot of it is almost like coding, like spending time with data, Talking to customers, making sense of interviews, refining and designing creative, setting up experiments.…”
May 31, 2024
Lerner: Micro-optimization is premature until startups establish major growth levers
“So in the beginning, you, it's premature to start optimizing. You need to figure out the big stuff first. Once you've got one lever working, two levers working, then you can start devoting resources to optimizing and trying to squeeze more juice out of that le…”
May 31, 2024
Lerner: Growth teams in larger companies must be separate cross-functional units
“When you have a larger company, it needs to stand outside. It needs to be cross-functional and diverse, because growth people have a fundamentally different orientation, different approach to life than other groups, but they need to have really good relationsh…”
May 31, 2024
Lerner: Science without art delivers growth results; art without science fails
“I mean, if I were running a company and you had a gun to my head and I had to choose one, I'd say science. Because science without art can deliver business results. And art without science, just, if it does, it's very rare and exceptional down to luck. It just…”