Mark Roberge

15 statements across 1 episodes · 4 bullish · 5 bearish · 1 people on the record · first statement Jul 12, 2024 by Mark Roberge · said 7 times in 3 episodes since 2024 · across every show →

On the record as a speaker too: Mark Roberge's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Jeetu Mahtani (5), Jason Lemkin (1), Harry Stebbings (1)

every mention, scene by scene, with the transcript →

Everything said about Mark Roberge, oldest first

Jul 12, 2024 negative
Insight
Roberge: Startups Seeking Product-Market Fit Should Avoid Commission Plans
“I don't like commission plan salespeople in the journey to product market fit. Like I just want pure equity people.”
Mark Roberge Jul 12, 2024 ▶ 14:59 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: Sales Commissions Should Be Split to Reward Customer Retention
“I'm gonna give you half of the commission when the customer pays, and half the commission when they hit their leading indicator of retention, which usually happens in the first 30 days.”
Mark Roberge Jul 12, 2024 ▶ 16:53 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: CAC payback under 12 months is ideal for IPO-stage companies
“At the IPO less than 12 months is excellent. 12 to 15 is good. 15 to 20 gets concerning above 20, it's gonna be a real problem.”
Mark Roberge Jul 12, 2024 ▶ 23:02 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024
Assertion Not checkable as stated
HubSpot reached 40 customers and $200k ARR before its Series A
“At that point now we've acquired between Brian and I, we've probably acquired like 40 customers. We're probably at like a couple 100,000 in ARR”
Mark Roberge Jul 12, 2024 ▶ 4:10 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024
Insight
Roberge: Prioritize deal size experience over domain expertise when hiring sales reps
“I have strong conviction that deal size has a higher weight. In correlation to success. Let's just say we sell million dollar deals to banks. And I have two candidates. One candidate sells 10,000 dollar deals to banks. And one candidate sells million dollar de…”
Mark Roberge Jul 12, 2024 ▶ 8:28 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 negative
Insight
Roberge: Startups should not target enterprise customers below $2M ARR
“I will say that it is extremely rare that you want to go into enterprise south of a couple million in revenue.”
Mark Roberge Jul 12, 2024 ▶ 33:09 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 negative
Insight
Roberge: Delegating Sales Comp Design to New Sales Leaders Is Broken
“What most people do, which is, I think a big mistake is they hire a sales person or leader and sort of delegate it to them because they sort of like are the functional expertise. Expert on it. And then that person uses the sales comp model from their last comp…”
Mark Roberge Jul 12, 2024 ▶ 14:06 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 negative
Insight
Mark Roberge: Job title obsession is a red flag in startup candidates
“It's probably a red flag if they're over obsessed with it. A little bit of ego stroking, and that's not going to be great for culture, especially early on when it has to be like, let's roll up our sleeves and do whatever it takes.”
Mark Roberge Jul 12, 2024 ▶ 13:02 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024
Assertion Not checkable as stated
Roberge: Underperforming sales reps can take seven months to become top performers
“I have a lot of situations where I had a rep that was in there for three or four months, and we weren't sure, and they weren't hitting it, but we gave it a shot, and seven months in, they were toward the top, and they stayed there.”
Mark Roberge Jul 12, 2024 ▶ 11:35 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 negative
Insight
Roberge: Brand-name logo case studies drive sales far less than founders expect
“Not as much as people think. You know, like, they're always gonna say, just case studies in general. You throw a case study, well, that's a bank and I'm in healthcare. Okay. Well, here's one from healthcare. Well, that's in oncology and I'm a dermatologist. Ok…”
Mark Roberge Jul 12, 2024 ▶ 37:22 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024
Insight
Roberge: Cut struggling sales hires only if coaching improvements decay quickly
“If they're going up for a week and go down, yeah, we probably need to make a cut. But if they're staying there, this is taking a little while, let's hang in there. I think we're going to get there.”
Mark Roberge Jul 12, 2024 ▶ 12:38 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 neutral
Insight
Roberge: Series A CAC payback under 12 months signals overly conservative growth
“At the Series A, less than 12 is a, it's almost like you're probably being too efficient. Like, we could probably, like, try to grow faster. 12 to 15 is really good. 15 to 20 is fine. It's kind of like, that's fine for now. We'll have to work on it later. Abov…”
Mark Roberge Jul 12, 2024 ▶ 23:16 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: Early startups should segment ICP targets into Green, Yellow, and Red tiers
“Cause we just don't know, but like there's some folks I like to do like a green, yellow, red. I have different attributes. Like, you know, how many employees were they located in the world? What sectors are they in these types of things? Right. And the green i…”
Mark Roberge Jul 12, 2024 ▶ 38:25 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: Granting inflated titles early does not complicate future executive layering
“I don't think it does. You know, I, to your point, I think it's a red flag for the candidate, but if I have a star and I have to give them a VP of sales title instead of director, Or a CRO title instead of VP to get them to do the job I see for them for the ne…”
Mark Roberge Jul 12, 2024 ▶ 13:20 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024
Assertion Not yet assessed
Roberge: 100% of HubSpot's early customers came from inbound marketing
“It was, I think a hundred percent of our customers came inbound for the first two or three years.”
Mark Roberge Jul 12, 2024 ▶ 39:44 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
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