Luke Harries

20 statements across 2 episodes · 4 bullish · 8 bearish · 1 people on the record · first statement May 23, 2025 by Luke Harries · across every show →

On the record as a speaker too: Luke Harries's record, appearances and statements → this page counts the times other people say the name.

Everything said about Luke Harries, oldest first

May 23, 2025 neutral
Insight
Harries: Conversational AI agents can completely replace inbound SDRs
“Really the function is data collection, and so instead, one, why don't you just add that to the form in the first place? Well, the reason is people don't really want to go through this back and forth and go into more detailed questions and, you know, trying to…”
Luke Harries May 23, 2025 ▶ 1:08:30 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Insight
Harries: Second growth hire for early startups should be a front-end growth engineer
“Normally the second hire I recommend is a growth engineer who's front-end leaning. And so this is like a software engineer who's hacky, who's really into metrics, and they should be setting up landing pages for SEO. They should be doing mini tools. They should…”
Luke Harries May 23, 2025 ▶ 16:47 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Disclosure
Harries: 20% of work is coding, written exclusively via Cursor
“So I still write code probably 20% of the time. The only code I write is through cursor, where I'm describing in the chat what I want done, and then it executes on my behalf.”
Luke Harries May 23, 2025 ▶ 53:24 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Insight
Harries: Product launches require immediate manual engagement to trigger social algorithms
“You need to give your launch a big boost for these algorithms to actually care about it.”
Luke Harries May 23, 2025 ▶ 26:56 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 bearish
Disclosure
Harries Passed on Angel Investing in ElevenLabs Over Terrible GTM Plan
“And I was like, That is a terrible go to market plan. That's absolutely terrible. I was kind of angel investing them. I was like, this is not something I want to invest. What do you mean step one? You're going to build the world's best AI audio model, somethin…”
Luke Harries May 23, 2025 ▶ 6:11 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Assertion Not checkable as stated
Harries: 60% to 70% of Core Engineering Code at ElevenLabs Is AI-Written
“In terms of core engineering, I would say probably 60, 70% of code now is AI written, so still like the majority.”
Luke Harries May 23, 2025 ▶ 53:42 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Insight
Harries: First growth hire must be a generalist spanning positioning and distribution
“Start with one generalist growth marketer, and they should be responsible for everything from messaging and positioning, working with the founder, up to awareness and setting up channels and testing. The reason why you need them to do all of that is if you onl…”
Luke Harries May 23, 2025 ▶ 16:04 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Prediction Not checkable as stated
Harries: Traditional PMs Will Shift Into Growth or Product Engineering
“Yeah, I think PMs move to either growth, so you combine the PM role with marketing, and depending on your size and how strong your engineers are, you do more or less of the PM, or many PMs will actually move towards product engineering, which is they're somewh…”
Luke Harries May 23, 2025 ▶ 52:56 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 positive
Opinion
Harries: Bryan Johnson's longevity movement is the best recent growth strategy
“The best growth strategy I've seen is what Brian Johnson is doing. His marketing is so good that they made a Netflix show about his marketing”
Luke Harries May 23, 2025 ▶ 1:10:07 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 negative
Opinion
Harries: Controversial viral growth stunts destroy trust needed for enterprise sales
“He's also putting a big black X on himself if he ever actually wants to sell to enterprise sales teams, where you're like, ah, do I really trust this person? You know, I think it's a risky move.”
Luke Harries May 23, 2025 ▶ 44:28 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 bearish
Opinion
Harries: Avoid LinkedIn ads due to excessively high CPMs
“LinkedIn ads, the CPMs are so high. Yes, you can do great targeting, but actually I would argue invest a lot more time into creating excellent content that you distribute organically. Maybe you want to layer on ads on top, but particularly the kind of people t…”
Luke Harries May 23, 2025 ▶ 1:03:01 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025
Prediction Not publicly verifiable
Harries: ElevenLabs enterprise marketing team will reach 20 people this year
“Our enterprise marketing team by the end of this year will be 20 people, and that's just for enterprise marketing. And then separately, our mobile app will be its own five to 10 person growth team.”
Luke Harries May 23, 2025 ▶ 15:38 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 negative
Insight
Harries: Paid marketing before PMF is early B2B startups' biggest mistake
“The biggest mistake I see early founders making, particularly for BtoB, is doing paid marketing too early. Because if you don't have PMF yet, you're not going to get paid marketing working, and you're going to spend all your time and all your engineering time …”
Luke Harries May 23, 2025 ▶ 1:00:34 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
May 23, 2025 positive
Insight
Harries: Organic LinkedIn is today's most underappreciated growth channel
“The most underappreciated growth channel I see is organic LinkedIn. On Twitter, you're competing against the best writers in the world. You're competing against Harry Stebbings running a short. Bill Ackman. Like, it's really tough. On LinkedIn, you're competin…”
Luke Harries May 23, 2025 ▶ 1:02:28 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
Jan 11, 2026 positive
Opinion
Harries: Bryan Johnson's 'Don't Die' campaign is the premier growth strategy in tech
“The best growth strategy I've seen is what Brian Johnson is doing. His marketing is so good that they made a Netflix show about his marketing, and I do think Brian Johnson's actually being a authentic. Like, he really does care about longevity, about creating …”
Luke Harries Jan 11, 2026 ▶ 1:09:05 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Jan 11, 2026 negative
Insight
Harries: Five-minute founder monologue videos fail to retain launch audiences
“The big mistake that I see with most people's videos is that they put the founder themselves, they do a full five minute monologue themselves about the company mission, and unless you have the editing skills of MrBeast, you're just not going to keep people for…”
Luke Harries Jan 11, 2026 ▶ 16:43 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Jan 11, 2026 negative
Opinion
Harries: Apple marketing unreleased Apple Intelligence features is bad growth strategy
“The thing I'd most like to change about the world of growth is is you just should not launch products which aren't actually ready. The biggest villain I see doing this at the moment is Apple. And so we've always held Steve Jobs in our mind as just like this be…”
Luke Harries Jan 11, 2026 ▶ 1:03:41 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Jan 11, 2026 negative
Disclosure
Luke Harries passed on angel investing in ElevenLabs early on
“I was kind of angel investing them. I was like, this is not something I want to invest. What do you mean? Step one, you're going to build the world's best AI audio model. Something no one else has ever done. Anyway, so I did an invest.”
Luke Harries Jan 11, 2026 ▶ 5:13 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Jan 11, 2026 negative
Prediction Not checkable as stated
Harries: Conversational AI agents will completely replace inbound SDR roles
“The function of an inbound SDR is I'm sure the best ones are persuasive and they're friendly, but really the function is data collection, and so instead, one, why don't you just add that to the form in the first place? Well, the reason is people don't really w…”
Luke Harries Jan 11, 2026 ▶ 1:07:06 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Jan 11, 2026 bullish
Insight
Harries: Organic LinkedIn is today's most underappreciated tech growth channel
“The most underappreciated growth channel I see is organic LinkedIn. On Twitter, you're competing against the best writers in the world. You're competing against Harry Stebbings running shorts. Yeah, Bill Ackman. Like, it's really tough. On LinkedIn, you're com…”
Luke Harries Jan 11, 2026 ▶ 1:01:26 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
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