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influencer marketing

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement May 6, 2019 by Brendan Wallace · across every show →

Everything said about influencer marketing, oldest first

May 6, 2019 bearish
Opinion
Influencer marketing cannot scale brands to hundreds of millions in revenue
“You then run into challenges around scale, which is, that's not really a platform to build a Multi hundred million dollar revenue business.”
Brendan Wallace May 6, 2019 ▶ 16:01 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Apr 5, 2023 negative
Insight
Salguero: Blanket Facebook ads and influencer marketing no longer work
“The old tactics, like we're just gonna blanket Facebook and do influencer. It doesn't work anymore.”
Mike Salguero Apr 5, 2023 ▶ 0:05 Mike Salguero: How I Grew ButcherBox to $600M/year in Revenue; Tips for Influencer Marketing | E998 · 20VC with Harry Stebbings
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