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gross revenue retention

also referred to as: grr

6 statements across 4 episodes · 3 bullish · 0 bearish · 4 people on the record · first statement May 27, 2024 by Jason Lemkin · across every show →

Everything said about gross revenue retention, oldest first

May 27, 2024 bullish
Assertion Partly supported
Lemkin: ServiceNow achieves a 99% Gross Retention Rate over three years
“At ServiceNow, the GRR is 99. They keep 99% of their customers over three years.”
Jason Lemkin May 27, 2024 ▶ 1:01:05 Jason Lemkin: Why Pricing is Worse Than Ever and There is More Funding Than Ever | E1157 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: Net revenue retention is more critical for compounding growth than GRR
“I probably put more weight in net revenue retention because at the end of the day, if you have a 120% net revenue retention, Then you're going to grow 20% a year without acquiring any customers.”
Mark Roberge Jul 12, 2024 ▶ 28:59 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Oct 23, 2024 positive
Assertion Not checkable as stated
AJ Tennant: Glean maintains a 97% to 98% gross retention rate
“And so, you know, luckily at Glean, we have like a 97, 98% GRR. The only accounts we're churning are SMBs,”
AJ Tennant Oct 23, 2024 ▶ 32:20 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024
Insight
AJ Tennant: Gross retention rate is the most critical enterprise SaaS metric
“Most important for me is GRR. Why? Churn. Like, the ripple effects of having an account in, especially in the enterprise space, churn, it, it's the viral negative network effect that happens.”
AJ Tennant Oct 23, 2024 ▶ 32:01 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Oct 23, 2024
Insight
AJ Tennant: Fast product launch and active usage make SaaS retention trivial
“Because if you nail in a systematic way time to launch quickly and you get active users, GRR is just an afterthought. It's going to be, it's not going to be a problem, right? If you have people using the service and they're using, getting deployed quickly.”
AJ Tennant Oct 23, 2024 ▶ 32:56 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Nov 7, 2025
Insight
90% Gross Retention Indicates Strong Product Fit; 70% Signals Failure
“Gross retention tells me if people like my product, right? Like I understand if my gross retention is 90%, I probably have a pretty good product, right? If my gross retention slips down to 70%, I have a product problem.”
Chad Peets Nov 7, 2025 ▶ 53:43 20Sales: Why You Need a CRO Pre-Product | Why Remote Sales Teams Do Not Work | How Snowflake Built a Sales Machine with Chad Peets
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