Forerunner Ventures

also referred to as: forerunner

26 statements across 7 episodes · 11 bullish · 3 bearish · 5 people on the record · first statement Jul 17, 2017 by Kirsten Green · said 69 times in 19 episodes since 2017 · across every show →

Mentions by year

brought up most by Harry Stebbings (47), Eurie Kim (7), Kirsten Green (6), Rachel Blumenthal (2), Rebecca Kaden (1), Nicole Quinn (1), Josh Browder (1), Jason Lemkin (1)

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0482017201820192020202120222023202420252026episodes it came up in
0034682017201820192020202120222023202420252026episodesmentions per episode
2026 2 mentions in 2 episodes 1 per episode
2023 6 mentions in 2 episodes 3 per episode
2022 23 mentions in 4 episodes 6 per episode
2021 1 mention in 1 episode
2018 25 mentions in 8 episodes 3 per episode
2017 12 mentions in 2 episodes 6 per episode

every mention, scene by scene, with the transcript →

Everything said about Forerunner Ventures, oldest first

Jul 17, 2017 bullish
Opinion
Forerunner was founded on the thesis that retail faced total reimagination
“Really believing that we were on the brink of a complete re-imagination of the retail ecosystem”
Kirsten Green Jul 17, 2017 ▶ 3:49 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade
Jul 17, 2017
Disclosure
Forerunner avoids pre-revenue investing when time horizons do not fit
“And sometimes it doesn't make sense in the context of our fund model and our goals as venture investors to invest pre-revenue because of that.”
Kirsten Green Jul 17, 2017 ▶ 8:08 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade
Jul 17, 2017 negative
Disclosure
Forerunner avoids investing in commerce startups that compete primarily on price
“That's not one where as investors were particularly keen on, because I tend to feel like if you're saying, you know, we're the lowest price out there, if you're successful, you're going to build a competitive landscape where it ends up being a race to the bott…”
Kirsten Green Jul 17, 2017 ▶ 16:21 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade
Jul 17, 2017 positive
Assertion Supported
Forerunner is the only VC in Dollar Shave Club and Jet.com
“Forerunner Ventures is the only VC firm to invest in both Dollar Shave Club and Jet.com, two of the biggest and highest profile e-commerce exits in recent years”
Harry Stebbings Jul 17, 2017 ▶ 0:37 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade
Jul 17, 2017 positive
Opinion
Amazon creates more consumer commerce opportunity than it destroys
“Amazon does more to make the market opportunity that we're investing in than it does to crush it.”
Kirsten Green Jul 17, 2017 ▶ 23:16 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade
Jan 22, 2018 negative
Insight
Eurie Kim: Early-stage brands cannot survive without high gross margins
“Certain categories have structurally higher margins than others. Beauty is obviously one of them. And by vertically integrating their earlier stage teams have the ability to start investing in their businesses and marketing and customer service. Because they h…”
Eurie Kim Jan 22, 2018 ▶ 15:24 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018 bullish
Prediction Held up
Eurie Kim: Away Will Reach $50 Million Revenue in 22 Months
“I think if you think established is getting to fifty million dollars of revenue, I would say Away is going to do it in 22 months.”
Eurie Kim Jan 22, 2018 ▶ 18:25 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018
Insight
Eurie Kim: Top DTC Brands Achieve Product-Market Fit Within Two Years
“They actually reach clear product market fit, certainly with their consumers in terms of consumer love within their first year or two of business, you know, and it's typically really hard for a brand to start breaking out several years after being in business.”
Eurie Kim Jan 22, 2018 ▶ 17:26 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018
Disclosure
Eurie Kim: Forerunner Ventures targets around 20 deals per fund
“Hey, we're only doing 20 deals in each portfolio. Each of these deals needs to make a difference if there's an outcome.”
Eurie Kim Jan 22, 2018 ▶ 8:14 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018 bullish
Disclosure
Forerunner Ventures invests in livestream shopping startup ShopShops
“We just wired an investment yesterday, which is called Shop Shops, and this team is leveraging that live streaming video technology that I mentioned before, and they're bridging online customers to offline shopping experiences.”
Eurie Kim Jan 22, 2018 ▶ 27:06 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018 positive
Assertion Supported
Forerunner Ventures is sole firm invested in both Jet.com and Dollar Shave Club
“Fun fact, they're the only firm to have investments in both Jet.com and Dollar Shave Club, two of the biggest and highest profile e-commerce exits in recent years.”
Harry Stebbings Jan 22, 2018 ▶ 0:27 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
Jan 22, 2018
Disclosure
Eurie Kim: Forerunner allocates 60% to 65% of fund capital to reserves
“Yeah, so as a guideline, you know, we, we're similar to many of the other firms out there where we're earmarking reserves at about a two-to-one rate, so our initial investment is sort of 30% of our total dollars, and then 60% saved for reserves, or 35, 65.”
Eurie Kim Jan 22, 2018 ▶ 9:19 20VC: Why Brands Can Have The Same Revenue Multiples As Enterprise Companies & The Right Way To Think About Amazon In Today's World of Commerce with Eurie Kim, General Partner @ Forerunner Ventures
May 11, 2018 positive
Assertion Supported
Hims has raised over $45M in venture capital funding
“That's raised over forty-five million dollars in VC funding from some of the very best in the business, including Thrive Capital, Forerunner Ventures, IVP, Redpoint, and SV Angel, just to name a few.”
Harry Stebbings May 11, 2018 ▶ 0:25 20VC: Hims' Andrew Dudum on The Scaling Playbook of The Fastest Growing Mens Wellness Brand, How To Be Truly Innovative In Today's World of Online Marketing & Raising at a $200m Valuation within Year 1
Jul 13, 2018 positive
Opinion
Blumenthal: Kirsten Green is a standout investor despite lacking operator background
“Where I have had the greatest success is is in one of my longest time investors being Kirsten Green from Forerunner in that Kirsten loves consumers. She loves retail. She intimately understands the consumer and understands the dynamic between consumers and dif…”
Rachel Blumenthal Jul 13, 2018 ▶ 20:50 20VC: Why Fundraising Is Like Dating and How to Play The Game Successfully & How To Increase The Flexibility of Your Burn When Growth is Ambiguous with Rachel Blumenthal, Founder & CEO @ Rockets of Awesome
Aug 1, 2022
Insight
Green: Scaling VC firms requires managing ambitious talent's recognition needs
“The more people you have, the more you're kind of also serving for those ambitious people and their own needs to be recognized and to have successes and wins. And you just, It requires you to be, I think, thoughtful and deliberate around your org development a…”
Kirsten Green Aug 1, 2022 ▶ 28:24 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022
Assertion Supported
Green founded Forerunner Ventures at age 40
“I started this venture firm when I was 40.”
Kirsten Green Aug 1, 2022 ▶ 8:42 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022 negative
Insight
Green: Mimicking boardroom behavior diminishes performance and personal authority
“Every time I have tried to say people in the room behave like this, I'll get more respect if I behave that way, I mess it up. You know, because I'm overthinking it or I'm Getting nervous as my words are unfolding because they're not coming from a place of real…”
Kirsten Green Aug 1, 2022 ▶ 14:11 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022
What-if
Green: Could not have founded Forerunner without her partner's career support
“And I just, if I hadn't had a partner that had stepped up that way and had known what it meant to me and the value of that, I could not have been a good mother and started something that had potential to be successful at the same time.”
Kirsten Green Aug 1, 2022 ▶ 37:40 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022
Insight
Green: Effective hard feedback requires directness, respect, and restraint
“When I'm in a position of giving hard feedback, I'm trying to be really thoughtful in advance and plan my words relatively carefully. So for instance, the other day I had to send a note to give somebody some feedback, which also included like an answer to a qu…”
Kirsten Green Aug 1, 2022 ▶ 31:59 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022
Disclosure
Green: 70% of dollars in Forerunner's recent fund went to B2B
“Our most recent fund that we just finished investing, I need to find the stat actually because we were referencing it internally the other day, but I want to say somewhere around 70% of the dollars went to B to B companies.”
Kirsten Green Aug 1, 2022 ▶ 25:21 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022 positive
Disclosure
Green: Forerunner intentionally keeps its team small and tightly knit
“Forerunner is still a relatively small, tightly knit team. That's intentional.”
Kirsten Green Aug 1, 2022 ▶ 19:04 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022 positive
Insight
Green: Investors must offer distinct expertise to win cap table spots
“The best ones have people who shine in different areas and compliment each other. And the way to do that is to stand for something is to be known for something, to have some way to contribute where people are like, oh, I would like Harry in the room with me be…”
Kirsten Green Aug 1, 2022 ▶ 16:07 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Aug 1, 2022
Disclosure
Forerunner evaluated 5,000 deals and made 8 to 10 investments in 2021
“5000 deals last year and, you know, eight or 10 investments.”
Kirsten Green Aug 1, 2022 ▶ 41:44 Kirsten Green: The Biggest Challenges Scaling Both Teams and AUM | 20VC #912 · 20VC with Harry Stebbings
Nov 17, 2023 neutral
Assertion Supported
Kim: Average Series A valuations hit $35M in both 2021 and 2023
“Meeting last week or two weeks ago, and essentially a valuations are at 35, which was the same as 21. And now we all know about the spikes and the 20 on a hundred and all of that, but like as an average, it was 24 in 2020 thirty five million bucks and 21 forty…”
Eurie Kim Nov 17, 2023 ▶ 18:45 Roundtable #6 with Rebecca Kaden, Nicole Quinn, Eurie Kim, Harry Stebbings | E1083 · 20VC with Harry Stebbings
Nov 17, 2023 positive
Disclosure
Kim: Forerunner Ventures invested in an auto body shop chain
“My partner invested in one that's a, it's an auto body shop, a chain of auto body shops. And you're like, how is that venture? Well, it's venture because a lot of the technology that goes into powering that can then start to create a digitally native franchise…”
Eurie Kim Nov 17, 2023 ▶ 39:31 Roundtable #6 with Rebecca Kaden, Nicole Quinn, Eurie Kim, Harry Stebbings | E1083 · 20VC with Harry Stebbings
Dec 15, 2023
Assertion Not checkable as stated
Smith pitched 100 investors before Kirsten Green backed Cotopaxi's seed round
“I pitched a hundred investors to get our first investor, you know, Kirsten green at forerunner. She backed us. I pitched a hundred investors in our first to raise that seed round.”
Davis Smith Dec 15, 2023 ▶ 30:38 Davis Smith: From Selling $6M of Pool Tables to Scaling Cotopaxi to $150M in Revenues | E1095 · 20VC with Harry Stebbings
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