ExactTarget, every mention
14 scenes (2016) · ← back to ExactTarget
tap a year for its mentions
every year 2016 anyone Scott Dorsey 15Mike Maples 7Harry Stebbings 7Neeraj Agrawal 1
Verbatim, from the transcripts: the passages where ExactTarget comes up
20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha
- ▶ 0:54 Harry Stebbings Scott was a successful entrepreneur who co-founded ExactTarget and led the company from startup to global marketing software leader, and ExactTarget went public on the New York Stock Exchange in March, 20 12, and sold to Salesforce.com in… 3 times in the scene
- ▶ 3:17 Harry Stebbings Now, I'd love to start today by learning a little more about you and about High Alpha, so let's get the ball rolling by starting with your bio and a summary of your incredible exact target journey first.
- ▶ 4:26 Scott Dorsey I founded ExactTarget in early 2001. 4 times in the scene
- ▶ 5:29 Harry Stebbings And I do, I do have to start pre-talking about Salesforce and exact target there.
- ▶ 8:07 Scott Dorsey We felt like we operated at a fast pace at ExactTarget, and the pace at Salesforce was even faster, and the sense of urgency around putting the customer first, solving their problems, giving back to the community, all very admirable, and,… 2 times in the scene
- ▶ 8:38 Scott Dorsey You know, after 13 years of building ExactTarget, it really felt like, you know, the right time for me to step aside, give others an opportunity to step up within the marketing cloud and lead the future of the company, which is great, and… 2 times in the scene
- ▶ 12:29 Scott Dorsey I mean, that was really one of the beautiful elements of exact target is that we were a digital marketing platform that was not only driving more revenue for our customers, but it was also lowering marketing expense.
- ▶ 16:54 Scott Dorsey You know, back in our day at ExactTarget, we were able to sell to small businesses, often two, three, four, 5000 per year, and then we're able to sell to very large enterprises.
- ▶ 19:40 Harry Stebbings I think the thing that's very easy to forget is that you were dominating the world with exact target just a few, just a few years ago.
- ▶ 21:49 Scott Dorsey From a good number of different VC firms over the years at exact target.
- ▶ 25:04 Scott Dorsey And we were able to compensate for that at exact target because we, we did bring in coastal investors who, who love what we're doing and they were important part of the business.
- ▶ 26:58 Scott Dorsey Probably read the book a dozen times over the course of building an exact target, and they're just timeless concepts in the book, and I'll just give you a couple quick ones. 3 times in the scene
20VC: Why Market Is More Important Than Team, The 4 Key Roles of A Board Member & Why Founders Get Market Sizing So Wrong with Rory O'Driscoll, Founding Partner @ Scale Venture Partners
- ▶ 0:47 Harry Stebbings And due to Rory's incredible investing career, which also includes investments in the likes of ExactTarget and Omniture, Rory's been recognized by Forbes Midas List, and always on power players in venture capital for his investments.
20VC: The Best Determinant Of Product Market Fit & Why Prior Experience Is Not Required For Founder Success with Neeraj Agrawal, General Partner @ Battery Ventures
- ▶ 24:50 Neeraj Agrawal Hence our investments in companies like exact target and Marketo and Omniture.