Everlane
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Aug 6, 2018 by Nick Brown · said 12 times in 6 episodes since 2016 · across every show →
Mentions by year
brought up most by Rebecca Kaden (5), Nick Brown (3), Harry Stebbings (2), Jason Stoffer (1), Ben Lerer (1)
tap a year for its mentions
2020 1 mention in 1 episode
2018 8 mentions in 3 episodes 3 per episode
- 20VC: 3 Core Considerations When Investing In Physical Product Co's, Are We In A Direct-To-Consumer Bubble & Why Many Sub $100m Funds Are Moving Earlier and Earlier with Nick Brown, Managing Partner @ Imaginary
- 20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon
- 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron
- every mention in 2018, scene by scene →
2016 3 mentions in 2 episodes 2 per episode
- 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
- 20VC: Lerer Hippeau's Ben Lerer on 'Investing With Imagination', Strategies To Avoid Fomo & Develop Pattern Recognition As An Investor and Why We Have Seen The Rise of Direct To Consumer Business & Will This Continue With Further M&A
- every mention in 2016, scene by scene →
Everything said about Everlane, oldest first
Aug 6, 2018 bearish
Brown: The era of building DTC brands purely on paid ads is over
“I think we are in probably the end of the bubble of brands or direct-to-consumer businesses that are purely building their businesses off paid channels. And by paid channels, I mean mainly Facebook and mainly a little bit of Google. I think that era is done. T…”
Oct 1, 2018 positive
Kaden: Everlane succeeds because shopping there functions as an identity statement
“One thing that I always say about Everlane is that it's become an identifier for a customer. A customer that says, I shop at Everlane, thinks that they're saying something about themselves, not only about what they wear, and I think that's really powerful.”