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evergreen content

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 30, 2016 by Brit Morin · across every show →

Everything said about evergreen content, oldest first

Sep 30, 2016 positive
Insight
Evergreen content allows digital publishers to produce less total content at scale
“If you think about it at scale, you actually have to produce less content in your libraries. Since you have so much evergreen that will retrend and recycle year over year.”
Brit Morin Sep 30, 2016 ▶ 17:15 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
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