enterprise SaaS companies
2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Mar 25, 2016 by Branko Cerny · across every show →
Everything said about enterprise SaaS companies, oldest first
Mar 25, 2016 negative
Cerny: Hiring consumer agencies produces inauthentic enterprise SaaS brands
“You can try to hire like a LA brand firm that, that worked with Snapchat and Tinder and have them try and kind of craft the brand for you. But I think it will just come off as inauthentic if you're not actually living it inside of the company.”