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CAC payback period

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jan 31, 2024 by Dave Kellogg · across every show →

Everything said about CAC payback period, oldest first

Jan 31, 2024 negative
Assertion Not checkable as stated
Kellogg: VCs stop calling SaaS startups with CAC payback exceeding 24-36 months
“I do think somewhere around 24 to 36 months people stop calling you back, so you have a different problem. It doesn't matter how good your story is if you don't get the meaning.”
Dave Kellogg Jan 31, 2024 ▶ 6:54 Dave Kellogg: How to Forecast in 2024 & Why CaC Payback is Flawed and CAC Ratio is Better | E1110 · 20VC with Harry Stebbings
Jul 12, 2024 positive
Insight
Roberge: CAC payback under 12 months is ideal for IPO-stage companies
“At the IPO less than 12 months is excellent. 12 to 15 is good. 15 to 20 gets concerning above 20, it's gonna be a real problem.”
Mark Roberge Jul 12, 2024 ▶ 23:02 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Jul 12, 2024 neutral
Insight
Roberge: Series A CAC payback under 12 months signals overly conservative growth
“At the Series A, less than 12 is a, it's almost like you're probably being too efficient. Like, we could probably, like, try to grow faster. 12 to 15 is really good. 15 to 20 is fine. It's kind of like, that's fine for now. We'll have to work on it later. Abov…”
Mark Roberge Jul 12, 2024 ▶ 23:16 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
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