Bogota

2 statements across 1 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Mar 18, 2021 by Simon Borrero · across every show →

Everything said about Bogota, oldest first

Mar 18, 2021
Insight
Borrero: Delivery apps rely on hyper-local density over citywide coverage
“Because this business has hyper-local network effects. You need to make a specific user fall in love with your service, so that specific user in a specific neighborhood in Bogota or in Sao Paulo, she or he gives a shit if you have a 100,000 restaurants in othe…”
Simon Borrero Mar 18, 2021 ▶ 4:43 20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
Mar 18, 2021
Disclosure
Borrero: Rappi acquired its first users by giving away donuts
“We had no users, so we had to go to the streets, and we actually started giving away donuts for downloads, and that's how we started to gain traction in a very small neighborhood in Bogota”
Simón Borrero Mar 18, 2021 ▶ 3:25 20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi
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