Borrero: Rappi acquired its first users by giving away donuts
Simón Borrero · 20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi · Mar 18, 2021 · at 3:25
Simón Borrero is the co-founder and CEO of Latin American super-app Rappi. He describes how the company gained its earliest users on the streets of Bogotá.
0:00 / 0:12exact quote · 12.3s
720p mp4 · rendered on demand · StarZero watermark
“We had no users, so we had to go to the streets, and we actually started giving away donuts for downloads, and that's how we started to gain traction in a very small neighborhood in Bogota”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →