B to B deal
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 12, 2026 by Jason Lemkin · across every show →
Everything said about B to B deal, oldest first
Mar 12, 2026 neutral
Lemkin: Ambiguous risk causes enterprise software buyers to abandon sales deals
“It only has to be, the risk only has to be ambiguous in a B to B deal for you to lose and go with another leader. It just has to be, it's a little bit less secure or they went down for two days or the database was left open.”