activation metric

also referred to as: activation metrics

3 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 19, 2023 by Lauryn Isford · across every show →

Everything said about activation metric, oldest first

Jul 19, 2023
Insight
Isford: Effective activation metrics must correlate with 6-month retention
“An activation metric should correlate with long-term retention. So if you activate this week, you should be more likely to be active in six months. It should also demonstrate both retention and also sophistication. Some sort of use that indicates that a habit …”
Lauryn Isford Jul 19, 2023 ▶ 19:53 Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Jul 19, 2023
Insight
Isford: Narrow activation metrics measure company projections, not user value
“The reason why I don't like very, very narrow activation metrics is They tend to over focus to me on what the company projects as being value for the user rather than measuring if the user has found value themselves, which is often best measured by them coming…”
Lauryn Isford Jul 19, 2023 ▶ 20:37 Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings
Oct 3, 2025
Insight
Slonimski: Early Teams Must Optimize D1, D3, and D7 Activation First
“At the beginning, you optimize for D seven, and you look at D one and D three, because you can't really optimize for D 30, as you don't understand, like, what is happening in your activation process. So let's say the first six months up to 12 months, you're go…”
Ketty Slonimski Oct 3, 2025 ▶ 47:32 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
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