37signals

“You know, we didn't, like, incorporate it. We didn't, like, call a lawyer. We didn't do anything official. We just said, like, let's sit together and see if we can land some business and go from there.”

“So we each put 10,000 bucks in.”

“Put some prices on it, put it out in the market in February of 2004. And about a year later or so, it was doing more, generating more revenue for us than our website design business.”

“If a company can't make its own money, they require outside money. Outside money dries up. Things have to change. I mean, there's gonna have to be late. There already is. It's not like this is news, but layoffs, deep cuts, some austerity measures. You know, th…”

“One of the things we do is the first year is kind of a real big, I would say, I mean, people are hired, but it's kind of a test. The main question we ask at the end of the first year is would I hire this person again?”

“When we hire people, we actually hire them first for a week, ah, on a contract basis, one week, not in every position, but in some, to actually do a project for us.”

“This is, I think something entrepreneurs get wrong all the time. They compare themselves to someone else and they go, how many customers do they have? How many customers do they have? All that matters is do we have enough customers to make our own business wor…”

“Not taking money, so I'm not beholden to anybody. We don't have a board of directors.”

“We don't have financial targets. We don't have financial goals besides being profitable. I'm not aiming for a certain percentage of growth on a given year.”

“We've been profitable for 23 years, every year.”

“And I like what David Heinemann says, like, he banned politics in, in, in in signals and I think that's absolutely right. I think we shouldn't sit around the table discussing all this stuff. We should just build something and make it work, and if we're allowin…”