The Ledger
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Alströmer: Amplitude, Stripe, and Front Started With Founder-Led Outbound Emails
“Some of the early ones like Amplitude, Stripe, Front, they were doing up on sales emails, just like the one we described to get started. Those founders were doing those sales emails as they get started.”
Alströmer: Brex recruited its first 10 customers from its YC batch
“When Brex was in Wicomner in winter of 2017, they recruited the first 10 customers directly from the YC batch.”
Alströmer: Brex co-founder Henrique Dubugras onboarded every early customer personally
“Customers just had a virtual credit card and Enrique from Brex actively onboarded every one of the customers himself.”
Alströmer: Airbnb's referral program didn't bring in its first 2,000 customers
“They didn't start by running Google SEM or Google SEO. The referral program did not bring in the first 2000 customers. They did things that didn't scale, and they look different than what they do at scale.”
Alströmer: Airbnb founders posed as hired photographers to hide small team size
“They claimed to be hired photographers for Airbnb, Airbnb and breakfast. So when they met with all the hosts, they said, we want to come by your home and take photos. They didn't say that they were the founders because that made the company sound much smaller.”
Alströmer: Pinterest acquires new users primarily via Google SEO
“If you think of Pinterest, SEO is the re, the real way how Pinterest is going. You type something in on Google, there already exists a Pinterest board for that, and you land on that Pinterest board. That's how they acquire new users.”