The Ledger
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Mignano: AI Models Will Become New Distribution Engines for Creator Likenesses
“Maybe the model is the distribution then, like we're saying, and maybe similarly how for TikTok,
It became about, obviously, the videos, and we can create a video, but you could also, like, you could let creators pull from the song catalog.
You know, Instagram…”
Pei: Modern smartphones make people addicted, sad, and consume garbage content
“However, the modern smartphone is just so far away from that idea. It's making us more addicted. It's making us sad. It's making us watch garbage content on TikTok.”
Lieb: Twitter's biggest change is shifting to an engagement-based feed
“By far the biggest change that I have seen in Twitter over the last year or so is this shift from a, you know, chronological-ish feed of topics that you have expressed that you want to follow to now kind of like more of a TikTok feed of stuff that you might Be…”
Lieb: TikTok skipped social graphs to rely purely on algorithmic discovery
“And TikTok, the most recent one I think just skipped straight to the end game. Which is like, let's just show all the possible content in the world and let the algorithms figure out what the human brain wants to see.”
Lieb: Building real human connection requires resisting engagement optimization
“If the product you're trying to build is like connection between real people, then probably you need to very explicitly like fight against this urge to just drive more engagement.”
Johnson: TikTok will produce more traditional, mainstream creators
“I think that TikTok is going to produce some people some more traditional, quote unquote traditional creators.”
Emergent Scaled Early Distribution via TikTok and Instagram Influencer Networks
“We built out a large influencer network and that was our, Initial sort of, you know starting point for us. Like we use TikTok, Instagram, and part of this bunch of influencers to really, really spread the word out. And that sort of, you know, kickstarted the w…”