The Ledger
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why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Pei: Products should have a defining feature sketchable after two seconds
“For every product you make imagine if a user sees it for like two seconds, and then has to sketch a defining feature of the product. So we try and build each product with something iconic that people can immediately remember and attach themselves to.”
Pei: Nothing's cult reputation simply reflects low brand awareness
“I think it simply just means that our brand awareness is too low.”
Pei: 90% of Nothing's first 5,000 Ear (1) units had charging defects
“For the first batch of year ones 90% of them couldn't charge properly. And at that time, I think we had shipped like 5000 units”
Pei: Hardware startups must sequence products to build manufacturing credibility
“If you want to do it, I think you should go ahead, but maybe think about like the sequencing of things. Like in our example, like we had to get the earbuds to sell really well before going into the phone. Like how can we build credibility to the next thing?”