The Ledger
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Gimlet Media operated without a single technology employee until late 2017
“Up until like a couple, up until about a month ago, we didn't have one
Technology person on the team.”
Gimlet Media ignores data and analytics when greenlighting new podcast shows
“We don't do any kind of analytical process around it, and partly because it's not like, it's like we don't, right now the, sort of like the main, the capital that we need to start a show is Is, is human capital, right?”
Blumberg: Top podcasts combine storytelling, companionship, and learning
“So we just try to figure out like, okay, what are we doing? And right now we've, we, and we try to do all of them. Like the big ones can sort of bring storytelling, bring that companionship and bring something that you learn.”
Blumberg: Building podcasts around host passion beats assigning hosts to concepts
“It's better to find something that the host is passionate about rather than try to sort of match the host with some sort of material that you think could work.”
Blumberg: Gimlet is unlikely to build its own podcast platform
“It seems less likely that if we were ever going to build like our own platform, that seems less and less likely. Like just because, you know, the Spotify's and the tune-ins and the Apple's are definitely like for a while, like they weren't really paying attent…”
Blumberg: Audio storytellers must prioritize curiosity and understanding over issue advocacy
“And empathy is like a big, big part of what we believe is important. Like you have to be motivated by a desire to understand you know, as much as a desire as any other desire, like sometimes like a lot of people get into sort of like this line of work for a va…”