Blumberg: The best place to find podcast listeners is on other podcasts
Alex Blumberg · Alex Blumberg of Gimlet Media · Y Combinator · Jan 17, 2018 · at 23:46
Alex Blumberg, co-founder of Gimlet Media, discusses marketing strategies and audience discovery challenges in the podcasting industry.
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“The best place to find podcast listeners is, is on other podcasts. That's still true.”
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Alex Blumberg estimates 30% to 40% of NPR listeners identify as conservative
“There was like, there was something like 30 to 40% of the listeners were identified as conservative, and it was a pretty big, you should check that number, but it's, it was, it's a, when people hear it, it's a surprising number to them.”
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“So we just try to figure out like, okay, what are we doing? And right now we've, we, and we try to do all of them. Like the big ones can sort of bring storytelling, bring that companionship and bring something that you learn.”