Jensen: Do not make Sequoia your first pitch meeting
Erica Jensen · Founders of Science Exchange, Goldbely, and The Flex Company Discuss Fundraising · Y Combinator · Aug 16, 2017 · at 11:44
Erica Jensen, co-founder of The Flex Company, shares fundraising advice at the YC Female Founders Conference on how early-stage founders can determine which KPIs investors expect.
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“If Sequoia is your, like, super hot dream boat, don't set that up as your first meeting. Go in to, like, find an angel that you're also interested in, but, like, it's not your number one pick, and start practicing there, and ask them, like, what metrics do you need to see in a company at my stage, and, like, what would you be looking for, and they'll tell you.”
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Jensen: Assuming fundraising is harder for women concedes the upper hand
“You don't want to go into a negotiation or into a meeting thinking like, oh, this is going to be harder for me because I'm a woman, because you're giving that person the upper hand.”