Brownlee: Tech, not personal branding, is the star of MKBHD videos
Marques Brownlee · Marques Brownlee on Building an Audience and Other Advice for Creators · Y Combinator · Mar 21, 2019 · at 27:49
Marques Brownlee explains to Craig Cannon how he balances his personal brand and personality versus product coverage in his YouTube videos.
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“I guess I kind of, I do less of that because I consider tech the star of the show. I think I do inject my own personal humor or perspective on occasion just because it's fun and keeps it interesting. And that's its own challenge, but I've always considered tech the star of the show and any way I can, I try to make that. The main story.”
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