Palicha: Zepto's first Bandra dark store quickly surpassed the rest of Mumbai
Aadit Palicha · How Zepto Became India’s Fastest Growing Startup · Y Combinator · Apr 18, 2025 · at 21:34
Aadit Palicha is co-founder and CEO of Indian quick-commerce startup Zepto. He discusses discovering product-market fit after opening their initial dark store.
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“It was actually the first location, the first dark store we launched was in a neighborhood in Mumbai called Bandra. And pretty quickly that neighborhood became bigger for us than the rest of the entire city that we were operating in.”
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