Cannon: Remarketing to website visitors is the cheapest Facebook ad audience
Craig Cannon · PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator · Sep 19, 2018 · at 8:02
Craig Cannon, Director of Marketing at Y Combinator, advises early-stage founders on setting up tracking before product launches.
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“What this is going to do is capture who's hitting your site, who's logged into Facebook, so then you can later remarket at them, and this is going to be much cheaper than any other kind of Facebook audience that you can create.”
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