The Ledger
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Amlani: Nobody Makes Money in the Cloud Kitchen Business
“Nobody's making money in cloud kitchen business.”
Amlani: Food Aggregators Open Packages to Remove Restaurant Promotional Flyers
“They actively go through your, about your packages and remove any such literature.”
Amlani: 12% is the Maximum Sustainable Restaurant Delivery Commission Rate
“I think there's only sustainable delivery commission that is payable is 12%. You can't pay a single rupee more than that. However, now the norm is 24 to 28%. They're signing up people at 24 and 28%.”
Amlani: Aggregator Fees and Platform Discounts Consume 55% of Order Value
“You've not just got your delivery costs, you've got your discovery costs, which means that you're paying To be visible in a carousel, you're paying to be visible in one of those collections. I think that they would easily spend about 12% more on that. So you'r…”
Amlani: Delivery Platforms Lose 5,000 Restaurants Weekly But Gain 6,000
“And what they have seen is that for every 5000 restaurants that come off their platform every week, they get another 6000 restaurants coming in there still.”
Amlani: Cloud Kitchen Mortality Rates Are Twice as High as Restaurants
“For the average, if what you think it mortality rates in the restaurant businesses are high, the mortality rates in the cloud kitchen business are twice as high because you, the data which we've seen, I said. 5000 restaurants a month are going off platforms.”
Amlani: India is a Value-Conscious Rather Than Price-Sensitive Market
“India is a very value conscious market. It's not a price sensitive market. It's a value sensitive market.”
Amlani: Ideal Restaurant Economics Target a 20% to 25% Profit Margin
“There are 35% cogs, right? You got 15% labor, 15% rental, 15% incidentals, you want to make 20 to 25%.”
Amlani: Indian Restaurateurs Are Building Delivery Infrastructure Through ONDC
“We are developing and working very closely with ONDC. Now we are going to build channels. We are going to start building competencies”
Amlani: Cloud Kitchens Only Succeed for Established Brands With Sophisticated Marketing
“Cloud kitchens work for where either you are a very strong brand that you've built over the years. You come from a certain pedigree and have the sophistication enough to understand sophisticated marketing tools, right? And CRM and to be data driven and analyti…”
Amlani: Impresario Uses In-Restaurant Video Cameras for Table Heat Mapping
“We use our cameras to do table heat mapping. We've, so so for example, we like to see which are the tables that people like to sit at, which are the tables that get filled first. Our camera technologies are helping us do that.”
Amlani: Prior Workplace Pedigree Matters More Than Hospitality Degrees for Hiring
“When it comes to general staff, I, we are really not looking at the institutions. We are looking more at the pedigree of the institutions that they have worked at. Because then you can really tell, you know, where they're going to come from.”
Amlani: India Reduced Restaurant License Requirements From 36 to 32
“We're still grappling with 36. I think after many years of struggle, I think we've been able to get it from 36 to 32.”
Amlani: 85% of Operational Processes Are Identical Across All Restaurant Brands
“See, the point is what, 85% of the processes are the same for restaurant thing, right? You negotiating the right lease, getting the licenses, hiring, training, setting up management information systems, HR, licensing, all are the same. What changes is what's o…”
Amlani: India's Casual Dining Market is 4x Larger Than QSR
“They're going to CDRs a lot more. The market is four times as big, is growing at 20%, whereas QSRs have kind of hit a road bump.”
Amlani: Novelty Attracts Initial Attention, But Comfort Drives Repeat Business
“Definitely novelty will get you the attention, but comfort will get you the repeat business.”
Amlani: Food Delivery Business Competes With Home Kitchens, Not Restaurants
“The delivery business is competing with the kitchen, is not competing with restaurant.”
Amlani: Delivery Aggregators Readily Share Regional Demand Gap Data With Restaurateurs
“The aggregators are very happy to share this information with you. You can go to them and you can ask them, Hey, listen, where are you seeing a demand supply mismatch? What is an area or gap that we can help fulfill, right? And they will very happily give you …”
Amlani: Digital Restaurant Menus Generate Higher Average Order Values Than Print
“And we've seen, actually, we've seen higher AOVs on digital menus than we're seeing in printed menus.”
Amlani: Pinterest-Driven Trends Create Dozens of Identical Venues Within Three Months
“You see something which is trending on Pinterest, you can bet your life that Three months later, you're going to see 40 restaurants, which are going to look exactly the same.”
Amlani: Music Serves as the Architectural Entry Point for Restaurant Concepts
“Restaurants are a multisensory experience, right? And many times, you know, the takeoff point for a restaurant could be music. So I would go to my architects, you know, and I would say, okay, This is like, you know, acid jazz. What kind of place would you want…”