“The delivery business is competing with the kitchen, is not competing with restaurant.”
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More from Riyaaz Amlani
Opinion
Amlani: Nobody Makes Money in the Cloud Kitchen Business
“Nobody's making money in cloud kitchen business.”
Amlani: 12% is the Maximum Sustainable Restaurant Delivery Commission Rate
“I think there's only sustainable delivery commission that is payable is 12%. You can't pay a single rupee more than that. However, now the norm is 24 to 28%. They're signing up people at 24 and 28%.”
Amlani: Aggregator Fees and Platform Discounts Consume 55% of Order Value
“You've not just got your delivery costs, you've got your discovery costs, which means that you're paying To be visible in a carousel, you're paying to be visible in one of those collections. I think that they would easily spend about 12% more on that. So you'r…”
Amlani: Delivery Platforms Lose 5,000 Restaurants Weekly But Gain 6,000
“And what they have seen is that for every 5000 restaurants that come off their platform every week, they get another 6000 restaurants coming in there still.”
Amlani: Cloud Kitchen Mortality Rates Are Twice as High as Restaurants
“For the average, if what you think it mortality rates in the restaurant businesses are high, the mortality rates in the cloud kitchen business are twice as high because you, the data which we've seen, I said. 5000 restaurants a month are going off platforms.”
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