The Ledger
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Singh: Women are legally barred from bartending in certain Indian states
“Today, to certain states in India, women are not legally allowed to serve also, like even waitressing wise, or be actually making drinks.”
Singh: Liquor brands pay bars 'tie-up money' for cocktail menu priority
“If I'm getting a majority of, say, a tie-up money, it's called a tie-up money, which basically means if I'm working with a Diageo, or a Pernod, or a Bacardi, or even a Radico, I will be then prioritizing their brand over other brands to actually make cocktails…”
Singh: India will remain a whiskey market for a long time
“So we're still a whiskey market. Like we will be a whiskey market for a really long time, so.”
Singh: Shelf placement and pouring rights are completely different bar dynamics
“Pouring and putting it on shelf are two different things.”
Singh: Women drinking more is driving Indian liquor market growth
“Women are definitely drinking more. There is no doubt about that. Like that is a big plus for us, for the growth also. So because the fact that there are many, many women joining into the drinking occasions, multiple times.”
Singh: Influencers acquire consumers far more cheaply than actors for alcohol brands
“So now good thing is, it's a far cheaper way to acquire consumers than actors.”
Singh: Delhi bars must buy premium Indian spirits in 12-bottle cases
“I can't buy a single bottle. I can't buy a single bottle of Rampur. If I buy, I have to buy 12. Which basically means, look at my inventory.”
Singh: Delhi Excise and CSD mandate the lowest national price to register
“Delhi has always wanted the lowest. CSD wants the lowest EDP. So they ask for it. They say, are we the cheapest in India? Only then you can register.”
Singh: Opening a bar in India requires roughly 30 different licenses
“Like, you're f***ing 30 license. Sorry. 30 licences. It's a lot of licences.”