Minakshi Singh: Sidecar generates 85% of beverage sales from cocktails
Minakshi Singh · Ep #18 | WTF, Alcohol is a $70B Business in India? | Nikhil Kamath explores Gaps & Opportunities · Nikhil Kamath · Jul 3, 2024 · at 14:26
Minakshi Singh, co-founder of Sidecar, breaks down the bar's revenue mix between craft cocktails and straight spirits.
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“I'm sitting in a very good, 85% cocktails and the rest.”
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More from Minakshi Singh
Singh: Women are legally barred from bartending in certain Indian states
“Today, to certain states in India, women are not legally allowed to serve also, like even waitressing wise, or be actually making drinks.”
Singh: Liquor brands pay bars 'tie-up money' for cocktail menu priority
“If I'm getting a majority of, say, a tie-up money, it's called a tie-up money, which basically means if I'm working with a Diageo, or a Pernod, or a Bacardi, or even a Radico, I will be then prioritizing their brand over other brands to actually make cocktails…”
Singh: India will remain a whiskey market for a long time
“So we're still a whiskey market. Like we will be a whiskey market for a really long time, so.”
Singh: Shelf placement and pouring rights are completely different bar dynamics
“Pouring and putting it on shelf are two different things.”