The Ledger
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Khaitan: Luxury spirits above ₹8,000 must rely on PR, not direct marketing
“If the higher you go, suppose you go eight, 10,000, you don't need any marketing. If you market, you won't be able to sell. The only thing should be Word of mouth and PR press and the competitions.”
Khaitan: Magic Moments accounts for 60% of India's vodka sales
“Today we are proud that magic is the seventh largest vodka in the world. And in India, out of all the vodkas, starting from a regular to a Grey Goose or a Kaufman, 60% of any vodka sold is magic.”
Khaitan: Pan-India Liquor Distribution Requires 35 Bottling Units
“In our industry, if you want to go all India, you have to have 35 bottling units.”
Khaitan: Radico Khaitan contributes 26% of Uttar Pradesh's alcohol excise revenue
“And we contribute 26% of the state's revenue.”
Khaitan: India drinks 400M cases of hard liquor annually
“Four hundred million is the hard liquor. So four hundred million cases. Country liquor would be again a three hundred million cases market.”
Khaitan: Building a proudly Indian brand is now the best commercial strategy
“A hundred percent. I think Indian, Being a proud, like always I've advocated, being a proud company, Indian company is the way forward. People are looking for Indianness. People are proud to be Indian. Like even if you see all my products, it's all Indian.”
Khaitan: Radico operates 41 units to navigate interstate alcohol duties
“I have to manufacture every, that's why I have 41 units. That's the biggest entry to barrier.”
Khaitan: Radico sells a ₹5 lakh Rampur single malt bottle
“Like Rampur, that five lakh rupee bottle has written in Sanskrit on this. That happiness lies within.”
Khaitan: Radico Khaitan's Indian single malt is priced higher than imported malts
“So today also, if you see Indian products are priced higher, like say our malt is priced higher than any of the well-known malts also.”
Kamath: Holds a 1.7% equity stake in guest Abhishek Khaitan's company
“So we are a very small miniature partner to Abhishek in his business as an equity partner. It's a investment that has done very well for us. We've never spoken about it publicly, but we've spoken like privately many times about it. I think it's 1.7%.”