The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 21 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Srinivas: Instagram is only fine because TikTok was banned in India
“And the only reason Instagram is still fine is because TikTok is banned in, in, in many countries and particularly in India.”
Radhakrishna: Instagram will eclipse YouTube within 10 years by sharing revenue
“So if Instagram starts doing what YouTube does, YouTube will be forgotten. They can actually make more money. So this I'm talking five, 10 years. The guy who doubles down on incentivizing or sharing most revenue with creators will win.”
Aravind Srinivas: Meta's ad business will flourish even more as AI improves
“I feel like they're very well positioned to keep their existing ad business strong or even, or make it even stronger in a world where AIs actually work. It's a kind of a interesting position to be in for them where their ads business is going to flourish even …”
Bhat: Most CMOs do not know how to grow social distribution
“Most CMOs don't know how to do this. Most CMOs would not know where to spend money to make this happen.”
Yassin: New creators should avoid starting with long-form YouTube videos
“Do not start your career by making long YouTube videos. It will ruin your dream. There's no discoverability engine. In this, like, just like, this is only when you're big enough. For now, focus on TikTok, Instagram.”
Yassin: Creators face a platform status hierarchy led by YouTubers
“There's even classism between platforms. If we are a TikToker, a Facebooker, a YouTuber, or an Instagrammer, it's like YouTuber is like class one citizen, then Instagrammer, then TikToker, then Facebooker.”
Allahbadia: Podcasts drive sales while millions of Instagram views drive none
“We get about three to four million views on any short form video that I create. Which is usually emotional. It caters to the mental health oriented audience to whom my app is also catered to... We always get more sales from the podcast. Like almost, we get alm…”
Yassin: Creators should read tech earnings calls to anticipate platform trends
“You should read the quarterly calls of Facebook, YouTube, and Instagram, and from listening to the CEOs of the social medias, you can guess where the tides are going to go, because these guys control the tides.”
Ananth Narayanan: Instagram Shopping has not taken off in any meaningful way globally
“Insta shopping hasn't really taken off globally, right? In any meaningful manner. I mean, at the Instagram level, I'm saying.”
Bedi: Instagram is unattainable and intimidating to average users, not aspirational
“That platform is all about fancy food, fancy fashion, fancy holidays. It's not just, it's not even aspirational, it's unattainable. So it's intimidating.”
Radhakrishna: Fake accounts are unique to open-follow networks like Twitter
“That is a unique problem of open networks. So it's not necessary that this is a problem on, this is a major problem on a Facebook, LinkedIn, or WhatsApp. But it is definitely a problem on Instagram and Who and Twitter.”
Aprameya Radhakrishna: 2D apps like Instagram and Twitter are already proto-metaverses
“Today we already disappear into a different universe. And that universe is based on our taste. Like if I want to get into the lifestyle universe, I'll open Instagram. Right? What people are eating, where they're going, you know, all of that is the universe of …”
Kamath: Instagram has become almost entirely devoid of organic personal content
“If you take Instagram, it's become almost no organic content. Like Matty will not post a picture of his You know, I don't know you having a drink on a weekend, nor will I, or nor will anybody, none of my friends. It seems to be a place where brands are showcas…”
Bonatsos: Instagram is the best dating app for highly successful people
“What is the single best dating product today if you're a very successful person? Probably Instagram. Because over there, you know, you can slide into other famous people, beautiful people's DMs and they would reply back at you.”
Bhat: Social algorithms recommend videos to the mentioned subject's followers
“What the algorithm is doing is the algorithm is recognizing that this person is talking about this person, so the video automatically starts getting recommended to people who follow this person. This happens on YouTube all the time. It starts happening on Inst…”
Kamath: Instagram sold 44M blue checkmarks mostly to 18-34 demographic
“Instagram sold as much as forty-four million blue ticks, mostly to people in the age group of 18 to 34.”
Aatrey: Activewear brand BlissClub was built entirely on Instagram
“That entire brand was by the way built on Instagram. Like everything was built on Instagram and they found people.”
Aatrey: Meesho users frequently image-search Instagram screenshots to buy products
“One of the very common Products that people use on the Misho app is people take photographs and they search that same photograph and buy. And most of those photographs come from Instagram.”
Kamath: India Has the Largest User Base on Major American Social Platforms
“Like if you look at how many users, any of these Instagram, Twitter, et cetera, have the highest user base is India.”