Kalra: Celebrity Restaurant Hype Only Drives Buzz for Two Visits
Zorawar Kalra · Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani · Nikhil Kamath · Oct 28, 2023 · at 2:02:09
Restaurateur Zorawar Kalra analyzes why celebrity-owned hospitality ventures routinely fail over the long term.
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“In general, I think people go to restaurants for the overall experience. Celebrity can probably pull you in for the launch, can probably pull you in for hosting the right tables, getting initially the buzz going. That buzz will last as much as the first or second visit. After that, the quality of the product has to speak.”
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