Kalra: Indian Burgers Offer Better Differentiation Despite Lower Demand Than Pizzas
Zorawar Kalra · Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani · Nikhil Kamath · Oct 28, 2023 · at 2:24:22
Zorawar Kalra, founder of Massive Restaurants, discusses menu cuisine selection and category competition in the Indian food and beverage industry with Nikhil Kamath.
0:00 / 0:21exact quote · 21.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We've seen, for example, a tougher challenge selling pizzas than burgers. Whereas the demand for pizzas is far more than burgers in India. It's like literally like our dinner and our snack and our lunch. Pizza has reached that. There are fewer burger places. And as a result, if you can make a difference, make a better product, you can stand out. And the competition is lower.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Zorawar Kalra
Kalra: Half of India's Population Will Be Middle Class by 2030
“One in three people today is either middle class or wealthier today. By 2030, that number is going to become one in two. A country with 1.5 billion means seven hundred and fifty million people will be middle class and able to afford the products that we're sel…”
Kalra: Indian Commercial Rents Per Square Foot Exceed Trafalgar Square
“There are restaurants that I've signed within India that have lower, sorry, that have a higher rent per square foot than my restaurant in the US or Canada or in Trafalgar Square in England.”
Kalra: 90% of Restaurants Fail Within a Year Due to Undercapitalization
“90% around that of restaurants failed within the first year and around 96% within 18 months. And the biggest reason you won't believe is not necessarily lack of passion or getting into it for glamorous reasons. It's undercapitalization.”
Kalra: Cloud Kitchen Brands Never Share Infrastructure With Existing Dine-In Restaurants
“So we don't use any of our existing infrastructure at all. Not even one restaurant. Not even a single restaurant.”