Q Interesting. Uh, your story after McKinsey, we didn't get there. How did you get to hear from there?
A I think, ah, I was a part of the cohort of branding. There was a lot of infrastructural things happening in India at that time, right? We had Jio and Airtel and Xiaomi and iPhones and Samsung putting phones and internet in people's hands. We had Amazon Flipkart, Facebook, Google giving, you know, giving us ability to, you know, market products and store them. Uh, and we had a consumer base that was truly changing because of Virat and Ranveer at that time with beards and expression, right? So masculine trends were really taking off in terms of In terms of styling. And hair removal was going from cheek to chin, and ankle to thigh waxing, and cheek to chin shaving to like, whole body hair removal. So, there was infrastructure, there was distribution, and then there was consumer, which was changing. So, for us, I think, there's a whole host of brands. So, Boat, Mama Earth, Plum, Bombay Shaving Company, all of us was a part of that. Ten-year up here. Now, all 10, 12, eight-year-old businesses today.
AI assessment note: “So, Boat, Mama Earth, Plum, Bombay Shaving Company, all of us was a part”