toothpaste
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 7, 2023 by Kishore Biyani · across every show →
Everything said about toothpaste, oldest first
Oct 7, 2023 neutral
Biyani: FMCG products fail if they break established category color codes
“So there are codes for every category. So you'll find similar color codes for a particular category. So every category is thought in a particular way. And if you move away from that code, it just doesn't sell. The consumer gets used to a certain, like if you l…”